The UNEND Circular Futures Workshop is a dynamic introduction to sustainability and the circular economy in the context of brand experiences and events.

With the events industry contributing 10% of global CO2 emissions and experiential marketing generating hundreds of thousands of tons of waste annually, it is evident that the current model is unsustainable. The opportunity to transform this industry into a force for positive environmental and societal impact has never been more urgent—or more achievable.

UNEND’s mission to make the industry 18% circular by 2030 and 100% circular by 2050 reflects our radical optimism and commitment to systemic change. We are not just talking about sustainability; we are actively implementing it, one project at a time. In this session, we will explore how the principles of the circular economy can be applied to the world of experiential marketing, creating events and brand activations that regenerate rather than deplete.

We will explore:

The true meaning of sustainability
What the circular economy is and how it benefits our industry
3 key strategies you can implement immediately to reduce emissions and eliminate waste

Limited spots are available.