Unlock the Power of B2B Influencer Marketing

Why should B2C brands get all the influencer fun!

Join our exclusive event to explore the world of B2B influencer marketing and learn how to harness its power.

At 24HR Business Plan, we’re seeing some great examples of how influencer marketing is playing a critical role in the success of B2B organisations. As business leaders navigate the complex world of digital marketing, they often face unique challenges in identifying and partnering with the right influencers, measuring ROI, and ensuring brand safety.

Our friends and event sponsors Hypetap create intelligent influencer marketing for the world's most iconic brands and have helped some of the world's leading brands reach millions of people through their creative content.

This event aims to address these challenges by providing actionable advice, strategic insights, and real-world examples from experienced leaders in the field.

Our expert panel will delve into the key themes, including:

The B2B influencer opportunity - Understanding the potential of influencer marketing in driving business growth and lead generation.
Identifying and partnering with the right influencers for your brand - Strategies for finding and collaborating with influencers who have genuine expertise and relevance in the B2B space.
Measuring ROI and effectiveness - Best practices for measuring the success of B2B influencer marketing campaigns and optimizing ROI.
Brand safety and risk management - Strategies for mitigating risks and ensuring brand safety in B2B influencer marketing.
Data-driven influencer marketing - Leveraging data science to inform influencer marketing strategies and optimise results.

Hear from our incredible panel including:

Yulia Edirisinghe, Agency Lead AUNZ at TikTok

Jude Lamb, Head of eCommerce & Marketing at CUPRA

Bryce Coombe, Managing Director at Hypetap

Moderated by our own Andrew Baxter, Founder 24HR Business Plan

We're excited along with our event sponsors Hypetap to bring together thought leaders and practitioners in the B2B influencer marketing space to share their insights and experiences.

We hope you can join us for an evening of learning, networking, and discussion.