Unlocking Agritourism Potential: Creating Tourism Products that highlight hidden gems

Led by Hayden Zammit-Meaney from Tourism Accelerator, this workshop takes a deep dive into the practicalities of developing tourism products that align with the South Australian Agritourism Sector Plan 2025. The session will provide participants with actionable strategies to create experiences that celebrate South Australia’s rich agricultural heritage, leverage local produce, and contribute to economic growth.

Key Topics Include:

• Developing Experiences: Explore opportunities for creating on-farm experiences such as paddock-to-plate dining, farm tours, and artisan craft workshops.

• Collaboration & Partnerships: Learn how to build strong partnerships between primary producers, tourism operators, and regional stakeholders.

• Sustainability in Agritourism: Understand the role of regenerative practices and conservation in attracting visitors and supporting local communities.

• Regional Alignment: Tailor your offerings to the strengths and products of South Australian regions, from the Adelaide Hills to the Eyre Peninsula.

• Marketing Agritourism: Insights into promoting unique products to key domestic and international markets.

This workshop is ideal for:

• Producers looking to diversify their income streams through tourism.

• Tourism operators seeking to collaborate with local agriculture.

• Regional authorities interested in fostering community and economic growth.

Attendees will leave with a clear plan to develop or enhance tourism products that align with the State’s vision of becoming a world-leading Agritourism destination, helping to boost regional economies and create memorable visitor experiences.

Why Attend?

This workshop supports the priority areas of collaboration, experience development, and sustainability as outlined in the South Australian Agritourism Sector Plan 2025, ensuring participants are positioned to contribute to the State’s $295 million Agritourism target by 2025.

Date: Wednesday the 12th of February 2025

Time: 5pm for a 5.30pm start - 7.30pm

Venue: Two Wells Football & Netball Sporting Club

43 Old Port Wakefield Road Two Wells, SA 5501

Complimentary: Finger food provided

Cost Free