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Unlocking SE Asia: Strategies for Expansion Success

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Event description

If you are considering expansion across SE Asia, this event is for you. 

Market expansion experts from The PR Group, Intellect, Think & Grow and Kurate share their playbook strategies for success. 

What to Expect:

  • Crafting a global growth strategy: Key considerations and actions to ensure product/market fit

  • Gaining awareness & building traction: How to use PR for strategic growth and building social proof

  • Building your landing team: Valuable insights to make impactful hires in new markets.

  • Localising the right way: Addressing cultural nuances to gain customer trust in new markets without losing momentum.

Event details:

Date: Tuesday, May 14, 2024

Time: 7:00 pm - 9:00 pm

Location: Mandala Club Singapore, 31 Bukit Pasoh Rd, Singapore 089845

For more details:

Come celebrate the official launch of The PR Group in Singapore, and network with industry experts and fellow entrepreneurs while enjoying drinks and canapés.

Meet the Speakers

Theodoric Chew, Co-founder and CEO of Intellect,
Intellect is a Singapore headquartered integrated mental healthcare company offering end-to-end care across the spectrum of mental health needs ranging from comprehensive digital support through the Intellect platform, all the way to in-person care through Intellect’s owned chain of mental health clinics. Stemming from his personal mission of making mental healthcare accessible to all, Intellect has grown to become Asia Pacific’s largest mental healthcare provider serving over 3 million members with 7 offices across Asia. The company is backed by world-leading investors including Tiger Global, Y Combinator, Insignia Ventures, HOF Capital, IHH Healthcare Group, and an extensive list of notable funds, family offices, and founders. Theodoric was also named on the Forbes 30 under 30 list in 2022. Find out more at

Catherine Shu, Global Director Media and Content, The PR Group, Former Senior Writer TechCrunch
Catherine Shu is a writer with 20 years of experience in journalism, including 12 years at TechCrunch where she followed Asia’s tech industry closely. During that time, she covered thousands of startups, interviewing founders and writing about their milestones. As a result, she has a deep understanding of how startups can position themselves to get as much quality media coverage as possible. Her work with startups over the past decade means she knows how to develop content engines that drive earned and owned media. Catherine’s other experience includes working at the Wall Street Journal and Barron’s, where she started her career, and freelancing for outlets like the New York Times and the Economist Intelligence Unit. Catherine joins The PR Group to lead its SE Asia operations. Find out more at

De’Angello Harris, Partner at Think & Grow  and Founder of the Chief of Staff Society
De'Angello Harris is a seasoned global professional with a decade of experience specializing in business growth in the Asia-Pacific region. With over 12 years of expertise, he has built leadership teams across various sectors, resolving operational challenges and driving sustainable growth for global enterprises. As the Founder of the Chief of Staff Society in Singapore, he has cultivated a community of over 70 influential professionals in strategy, operations, and partnerships, fostering innovation and collaboration. De'Angello is deeply connected in the c-suite, founder, and venture sectors in Asia, demonstrating unwavering commitment to Singapore's international business scene. Find out more at


Prahlad Jaya  is the founder of kurate, a community of 400+ members, aimed at startup founders and investors in Singapore. He has hosted over 20 events in the past 2 years, formed partnerships with key players in the ecosystem, and has a podcast focused on leaders in Asia

About The PR Group
The PR Group is an award-winning independent communications agency known for its ability to generate heavy hitting earned media for technology and challenger brands. With offices in Melbourne, Sydney, and Singapore, PRG's entrepreneurial spirit drives innovative PR strategies that deliver real business impact. We offer a full suite of PR solutions, including earned media, corporate and financial PR, content and editorial services, digital and social, events and  activations. Our unique blend of expertise across B2B, consumer, brand, reputation, and digital PR enables us to create integrated campaigns that resonate with diverse audiences. PRG has proudly contributed to the market success of global unicorns such as Square, Rippling, Dropbox, GoDaddy, Eventbrite, GoFundMe, Indeed, and Fiverr across the region.

Find out more at 

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