After 20 successful years running her own Public Relations business, Greta did something that surprised almost everyone who knew her: she left a successful professional services career and started a peanut brittle business.

What began as a new business idea has evolved into Bendigo Brittle - an award-winning brand with multiple manufacturing capabilities and a growing retail business. In this practical and candid 45-minute presentation, Greta will take participants behind the scenes of that journey.

Whether you're sitting on a business idea, trying to grow an established business, considering a career or business pivot, or wondering what the next stage of your business looks like, Greta will share the decisions, mistakes and lessons from taking Bendigo Brittle from an idea to an award-winning manufacturing and retail business.

The session will be honest, practical and highly relatable to businesses at different stages. While Bendigo Brittle provides the case study, the lessons are broader: how to use existing experience in a new venture, how to build something beyond yourself, how to respond to opportunities, and how to keep evolving when the business outgrows the original idea.

Contact the host of Unpacked: From PR to Peanuts with Bendigo Brittle