Unwrapped: product packaging audit and workshop (Suffolk)

What does your packaging really say about your product?

Your packaging is more than a label. It's your first impression, your salesperson, and often the deciding factor in whether a customer picks up your product or passes it by.

Unwrapped is a practical, hands-on workshop for food and drink businesses wanting to strengthen their brand, improve shelf appeal and understand what it takes to get products retail-ready. Delivered in partnership with Creative Sponge, this interactive session will explore the key ingredients of successful packaging, from branding and storytelling through to design best practice, compliance and retailer expectations.

Together, we'll unpack what makes great packaging work, how to communicate your brand story effectively, and what buyers expect to see when considering products for delis, farm shops, independent retailers and supermarkets.

A key feature of the workshop is a facilitated group packaging audit, where participants are invited to bring along their own products and packaging for constructive feedback in a supportive, small-group environment. You'll gain fresh perspectives from industry experts and fellow producers, helping you identify opportunities to strengthen your brand and increase your product's impact on the shelf.

You'll leave with:

• A clear understanding of what makes food and drink packaging stand out

• Practical knowledge of branding, positioning and storytelling

• Greater awareness of packaging and labelling requirements

• Actionable feedback on your own products and packaging

• Ideas and inspiration from other brands

• A clearer roadmap for improving your packaging and identity

• Increase confidence when presenting your products

Great products deserve great packaging.

East Suffolk Council, with funding contributions from the SZC Business Support Fund and SZC Tourism Fund, has announced a new strategic partnership with Tastebuds Collective to support the growth, resilience and long-term success of the region’s food and drink businesses.

As part of the East Suffolk Council programme, Tastebuds Collective and East Suffolk Council will share relevant personal information to deliver programme activities, and your participation confirms your informed consent to this data sharing between both organisations.

Thank you to MENTA for the support of hosting us in their beautiful @inc Southwold facility.