Rural Women’s Day Ltd is a registered not-for-profit organisation led by Founder & Managing Director, Jackie Elliott, to connect rural and regional women through Community, Collaboration and Celebration.

The ‘Rural Women’s Day’ brand grew beyond expectation following the inaugural sell out event held in the Southern Grampians, Victoria on October 15, 2019. Since then, there has been over 40 events hosted by a network of volunteers across five states of Australia with 4000+ attendees collectively.

In 2020 ‘Rural Women’s Day’ published a collaborative keepsake magazine to connect with our community during the pandemic, with 700 copies distributed across Australia and New Zealand. The 2023 issue sold nearly 2000 copies, and as of 2025, the Rural Women’s Day social media community has grown organically to a collective of 18,000 followers.

Rural Women’s Day isn’t just about events, we are a collaborative community of likeminded rural women, often isolated, sometimes our only way is to connect through social media. We are decision makers, leaders, business women, entrepreneurs, creative thinkers, resourceful, and we all love to call rural Australia home.

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