Learn to use author branding to build trust, visibility, and an audience of long-term readers.

The #1 mistake most authors make is selling books before building their brand. In this workshop, C T Mitchell walks you through building your author identity, from your author tagline to the 3 Ps of personal branding. Explore writing as a brand foundation, and learn to build visibility across multiple platforms. Learn to build an author website that converts, an email marketing list & newsletter, and a content strategy that helps you become a thought leader in your niche. From marketing basics to monetising your brand, this workshop will help you elevate your author brand to the next level.

Learning outcomes

Participants will walk away with:

Clarity on your unique author brand.
A practical brand strategy you can implement immediately.
Tools & templates to save time and grow faster.
A multi-channel content plan that amplifies your voice.
An email list growth blueprint.
Confidence in building a career, not just selling a book.
Inspiration & momentum, with a clear next step.

Format

This is an in-person workshop with a focus on author sustainability; it will be held at State Library of Queensland. This workshop is suitable for emerging and established authors of all writing backgrounds.

About C T Mitchell

C T Mitchell is one of Australia's most prolific mystery fiction novella writers, with over 60 books in production since 2015, including thirteen Amazon #1 bestsellers. Learn more about C T Mitchell and his works at ctmitchellbooks.com.

For more information about Queensland Writers Centre’s Program of Events and answers to FAQs, please visit: www.queenslandwriters.org.au/program-info