Using Your Data to Build a Marketing Campaign

There’s a lot of talk about ‘audience-first’ and ‘data-driven’ marketing, but what does that actually look like in practice? 

Digital agency Paper + Spark will take you through a real life case study of an award-winning campaign and explain:

• Sourcing data and insights
• Identifying audiences
• Audience targeting and channel selection
• The role of content when targeting options are limited
• The importance of a test and learn approach
• Case study results

There will be time for Q&A at. the end if you have any questions you would like to ask beforehand, please send them through via email to becky@paperandspark.com.au

We can't wait to see you there!

A bit about Becky Amon

Becky is Senior Digital Media Manager at Paper + Spark, having worked with the agency across social media and digital marketing campaigns for the past 3 years. Becky brings together the Digital and Creative teams to ensure strategic campaign planning and execution. She was AMI’s Emerging Marketer of the Year in 2022, and was shortlisted for the B&T Women and Media and 30 under 30 awards in 2023.

A bit about Paper + Spark

Paper + Spark are an award-winning, full service strategic marketing and communications agency providing strategy, creative, digital + social, storytelling, conversational experience, and PR to ignite your brand and deliver real results.