This is the first episode in a Two-Part Series.

In this episode, we learn how to build value through intangible assets as you scale your business.

Today, company value is primarily driven through the development of innovative intangible assets (such as data, brand, confidential information, systems and processes, customer and supplier relationships, software, code, patents, and trademarks). These assets are unique in their ability to scale exponentially, which means that deployment is not necessarily the strategy that will create the highest return on investment. Instead, higher-margin returns are increasingly owned by those who license or sell intangible assets, either instead of, or in addition to, solely deploying their technology,
product, or service.

Join host Trena Blair, CEO FD Global Connections in a discussion with Michael Masterson, Managing Director at global intangible asset advisory, valuation, and transaction firm EverEdge, for this session as he shares insights, case studies and practical advice about how to achieve a robust, reliable, and defensible valuation that captures the value of all your assets, including:

Why conventional valuation methods won’t capture your true value – especially for businesses that are scaling up
How to leverage your intangible assets to achieve a higher valuation
How to articulate company value when working towards an exit or capital event.

About FD Global Connections: We are Australia's scaleup specialist supporting businesses to scale into the USA. As a boutique strategic advisory group, we are fully committed to your success. We ensure you are prepared for global expansion and are connected with our expansive USA network - East Coast to West Coast.

Accelerate your International Expansion with Minimum Fuss with FD Global Connections.

By registering for this event, you give FD Global Connections permission to add you to their EDM subscriber list.

Contact the host of Valuing your Business - A New Lens (Part A)

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