Venture Up | Workshop #4: Why Market Validation Matters
Auckland University of Technology
auckland, new zealand
Event description
Why market validation matters
You've developed a great idea, but who needs it and will they pay for it? Market validation is a key part of turning research into real-world impact and avoiding failure further along in your research.
📅 THU 22 MAY @ 1PM
📍 WG608 CITY CAMPUS
In this interactive workshop, we’ll explore why understanding your potential market is crucial for securing funding, attracting partners, and increasing the chances of commercial success. Learn practical strategies for assessing market demand and how AUT Ventures can support you in the process.
A light lunch will be provided.
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