Venture Up | Real Talk with Jacob Smith

Join us for our first Venture Up Real Talk — a casual networking event where ideas, stories, and people connect.

Our guest speaker is Jacob Smith, Industrial Design graduate, inventor of the woo-lace, and Founder of Steaddi — a brand born from a student project and fuelled by a commitment to sustainability. Jacob will share his journey from coursework concept to real-world product, and the lessons he learned while navigating the early stages of commercialisation.

The woo-lace — a strong wool alternative to polyester shoelaces — is more than just a clever idea. It's a small product with a big purpose: to help people make everyday choices that support a more sustainable future.

Whether you’re curious about entrepreneurship, design, sustainability, or just keen to connect with others in the innovation space, this is your chance to hear a real story, ask real questions, and have real conversations.

Come for the talk. Stay for the chat.