Walk This Way

How To Lead Tours That Book More

**Venue-Only Educational Event**

Every couple walks into your venue with questions.

The best venue teams know they're leaving with something much more important: a feeling.

Join Wedding Venue Map for an afternoon created exclusively for wedding venue owners and sales teams as we explore one of the most influential moments in the booking journey: the venue tour.

This isn't about memorizing a script or pointing out features. It's about creating an experience that builds trust, sparks emotion, and helps couples confidently say "yes."

Whether you've been giving tours for years or are training a brand-new sales team, you'll walk away with fresh ideas and a new perspective on one of the most important conversations you'll have with every potential client.

Event Details

Date: Wednesday, September 23, 2026
Time: 2:00 PM to 5:00 PM
Location: Great Southern Box Company

Ticket Information

$60 General Admission

***WVM MEMBERS USE YOUR CODE FOR $25 OFF***

Event Timeline

2:00 PM – 2:30 PM | Check-In & Outdoor Networking
Kick off the afternoon by checking in, enjoying live music, and mingling in the gorgeous outdoor space with fellow venue pros.

2:30 PM – 3:00 PM | Transition Indoors & Light Bites
Move inside for delicious bites provided by select food hall establishments.

3:00 PM – 4:00 PM | Presentation
Shannon Tarrant takes the stage with The Ultimate Venue Tour: How to Lead Tours That Book More Weddings. Packed with tips, tricks, and real-world strategies you can put into action immediately.

4:00 PM – 5:00 PM | Open Networking at Walter’s Tavern
Mix, mingle, ask questions, and enjoy relaxed conversation with new connections in a fun, vibrant setting.

Presentation

The Ultimate Venue Tour: How to Lead Tours That Book More Weddings

Couples can research pricing online. They can compare packages, browse galleries, and read hundreds of reviews before they ever walk through your doors.

Your venue tour is your opportunity to create something they can't get anywhere else.

Inspired by insights from Wedding MBA, Shannon Tarrant will share how today's couples experience venue tours, what influences their booking decisions, and how small changes to your tour can create a lasting impact.

You'll learn how to confidently guide the conversation, highlight what matters most, and create an experience that naturally leads couples toward booking.

You'll Learn

How to lead venue tours with confidence and intention.
What to say, and just as importantly, what to leave out.
How to create memorable moments that couples will talk about long after they leave.
Ways to handle common questions while staying in control of the conversation.
How to turn your venue's unique advantages into compelling reasons to book.
Simple adjustments that can increase tour engagement and conversion.

Speaker Highlight

Shannon Tarrant is the co-founder of Wedding Venue Map and a nationally recognized speaker on wedding sales, marketing, and venue strategy.

With more than 15 years of experience in venue sales and hospitality, Shannon has helped thousands of wedding professionals improve their sales process, connect more effectively with today's couples, and book more business without relying on discounts.

Known for her honest, practical, and engaging teaching style, Shannon combines real-world experience with the latest industry trends to deliver education that attendees can put into practice immediately.

This presentation includes key takeaways and insights inspired by the latest conversations and education from Wedding MBA, translated specifically for local venue teams.

Featured Sponsors

Venue & Bar - Great Southern Box Company |@gsbc.foodhall
Planning - Serenity Events | @serenityeventsorlando
Catering - Braza Brazilian Steakhouse | @brazaorlando
Catering - A Lo Cubano Steakhouse | @alocubanokitchen
Catering - FuiYo Mexicana | @fuiyomexicana
Catering - Kayos Jamaican Grill | @kayosjamaicangrill
Catering - Koa Sushi and Poké | @koasushifl
Catering - Kabab2Go | @kabab2go
Catering - Bangkok Style | @bangkokstylefood
DJ & AV - Press Play Entertainment | @pressplayentertainment
Live Music - Aloha Erica Music | @alohamusicians
Photography & Videography - The Geigers Co | @thegeigersco
Content Creation - About Last Night | @aboutlastnight.mov
Rentals - iRent Everything | @irenteverything
Linen - Over the Top Rental Linens | @overthetoprentallinens
Floral & Decor - Atmospheres Floral and Decor | @atmospheresfloral
Hair & Makeup - It's Christina DeMarco | @itschristinademarco
Dessert - The Naked Cupcake | @thenakedcupcakeorlando + Kelsie Cakes | @kelsiecakes

Parking

Complimentary parking garage is available on-site for all attendees.

Contact the host of WVM Venue Only Education: Walk This Way hosted by Wedding Venue Map