Do you know what an ISRC is? Do you know how metadata relates to making money from your music? Do you know the difference between a publisher, a distributor, an aggregator and a digital service provider? Did you know that every year $US2.5 billion is not paid out to artists and rights holders due to inaccurate and incomplete metadata?

Many in the music industry answer no to some, if not all, of these questions. A place full of confusion, opaque practices, and inconsistent language.

As an artist, then a record label owner and now a technology company with Envoke Network, Merida Sussex has always tried to reconnect and re-engage artists with their music and their music business, and one of the direct ways to do this is re-connecting artists to their metadata, as artists are the source of information about their music.

Over the pandemic, Prof Ellie Rennie (RMIT University) and Merida have interviewed artists, labels, publishers and managers all over the world about their processes of creating and communicating metadata. This research and subsequent development was partly funded by the ARC Cooperation through Code research project, the Australia Council, and the VMDO.

At our next VMDO Links session, Ellie and Merida will discuss some of their findings and some of the practical tools and practices people can do to ensure that their metadata is accurate and complete. They will also be joined by one of the artist's they interviewed - N'fa Forster-Jones.

Join us at Music Market on Thursday 3rd November, 5pm – 7pm.

Doors open from 5pm, panel starts at 5:30pm. The session will be followed by a music industry mixer. Drinks & nibbles will be provided.

This is a free event hosted by VMDO, and RSVP is required to attend.

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VMDO Links is a monthly networking event, connecting the Victorian music industry to key topics locally and globally. These events intend to strengthen conversations linked to growth drivers, business innovation, new technology and alternative revenue streams.

VMDO Links offers the music industry a chance to connect with the presenters, as well as with their peers, aiming to develop and sustain key relationships. This event will be delivered in a in person at Music Market.

Demographics & Identity questions: For more information about our demographics and identity questions in the registration process, please head to: musicvictoria.com.au/demographics-and-identity

Accessibility Info

The event space is located on the upper level of Music Market and is accessible from Johnston Street either by ramp or lift. The stage is also accessible via a ramp.

There are accessible and ambulant all gender bathrooms on this level.

The space features hearing loop facilities. Guide Dogs and Assistance Animals are welcome.

Although the venue doesn’t have a permanent dedicated low stimulation room, this can be set-up upon request.

Auslan interpretation is available upon request – please get in touch with our team.
For any other specific access requirements or questions, please email info@vmdo.com.au

For more info on how to find and access the venue, please click here.

This VMDO Links event will be livestreamed and has an online attendance option, please RSVP to receive the link.

COVID Info

Masks are no longer required to be worn, but are available upon request. Hand sanitiser is also available.

The venue is a large indoor space. Doors can be propped open for ventilation, and there are four reverse cycle air con units throughout the space to assist with air circulation.

VMDO acknowledge the Traditional Owners, the Wurundjeri People of the Kulin Nation, on whose unceded land we come together for conversation, collaboration and creation. We pay our deep respects to Elders past and present as well as to all First Peoples of this land.

The Victorian Music Development Office is an initiative of the Victorian Government delivered by Music Victoria.