WAGIC Presents "From Concept to Controller: How to Launch a Game" Workshop with Jon Cartwright

From Concept to Controller: How to Launch a Game is an online professional development workshop designed to help Western Australian game developers approach game development through a sustainable business lens. The workshop focuses on practical, industry-relevant fundamentals that many teams struggle with when moving from “making a game” to “shipping and selling a product,” including:

• project/team/business structure

• schedule and budgeting basics

• target market definition

• risk identification and mitigation

• milestones and production planning

• the role of publishing and publishing contracts

The session is designed to support:

• emerging teams preparing to seek funding, grants, or publishing

• established studios tightening commercial and production planning

• regional practitioners, due to statewide online accessibility

Following the workshop, 5 practitioners will be selected to have a FREE 1-on-1 with Jon to discuss and workshop their current projects. These sessions will take place in the two weeks following the event at a time that aligns with each person's schedule.

Proudly supported by Screenwest, this workshop is part of a commitment to strengthen Western Australia’s game development sector by providing local creators with access to practical industry knowledge, commercial skills, and professional development opportunities.

Jon Cartwright is a 30+ year game development veteran with experience across the full lifecycle of game creation, production, and commercial delivery. Throughout his career, he has held senior roles including Programmer, Developer Producer, Project Manager, Publishing Producer, Director of Production, Executive Producer, Development Director, General Manager, Managing Director, and Consultant. He currently works with indie developers, screen agencies, and publishers through GameConsulting.com.au, helping studios turn ideas into sustainable, launch-ready products.

The WA Games Industry Council (WAGIC) is a not-for-profit organisation dedicated to supporting and growing the game development sector in Western Australia through advocacy, community building, and industry development initiatives. All ticket sales from this workshop will go directly toward supporting WAGIC’s ongoing work for the local games community.