WAMA presents Marketing in the Age of AI

While using AI to generate a recipe from random fridge leftovers is a great Wednesday night hack, figuring out how it actually fits into your long-term marketing strategy is a whole different ball game.

At our next WAMA brekky, we’re venturing past the AI buzzwords to explore the opportunities, realities and genuine challenges of integrating AI into the marketing function.

🗓️ Wednesday 29 July
⏰ Doors open at 7am for a 7:30am start (9:30am finish)
📍 Fraser’s Restaurant, Kaarta Gar-up / Kings Park, 60 Fraser Ave, West Perth WA

To guide us through the noise, our host Jason Balchand (Co-Founder & COO, So Media Group and long-time AI adopter) will lead a practical, open conversation with a stellar panel of local experts:

• Smiljka Dimitrijevic, Head of Brand & Marketing at St John WA, who will share how an enterprise healthcare business balances digital transformation with empathetic, patient-centered care.

• Dr. Shahid Hussain, Lecturer in Business and Marketing at ECU, bringing a wealth of research on ethical AI governance, consumer trust and what actually makes people comfortable when sharing data with AI brands.

• Vici Richardson, Head of Brand & Growth at HBF, who believes AI is at its best when it amplifies, rather than replaces, human curiosity and judgment.

Whether you love it, question it or use it every day, the session will highlight real-world examples, costs vs. value, and the decision of choosing exactly where human moments should remain untouched.

Spaces are limited, so grab your tickets early!