It's difficult to read any business or marketing publication these days without seeing an article on Purpose featured.

Hopefully though, you're not just hurtling blindly towards developing a catchy purpose statement so you can say you've joined the ranks of Purpose-led organisations.

Equally, you shouldn't be burying your head in the sand thinking "this too shall pass", because it won't.

Purpose is only going to gain more power as a movement.

So it's essential to understand some of the key misconceptions around Purpose and the pitfalls that surround these misconceptions.

In this webinar we share the foundations of our 6-step Path To Purpose methodology, designed to help you unlock the full value of a Social Purpose Strategy - differentiating your brand, inspiring and unifying your employees behind a common purpose and building a business that people trust and support. It is Part 3 of a 3-part series on Purpose, aiming to deconstruct the context of Purpose, the pitfalls of Purpose and provide you with the solid foundations of a good Purpose strategy.

Join us at 12:00 midday on Wednesday 1st April AEDT for Webinar 2 of the series:

PATH TO PURPOSE FOUNDATIONS

How to get your business and brand on a solid path to purpose

- Learn about our 6-step methodology

- Plus a framework for getting your brand foundations established

This webinar series is relevant to:
- Leaders of medium-sized organisations between 50-200 employees
- C-suite leaders and Heads of Marketing and HR of large organisations
- Small business founder/owners and entrepreneurs

Details on the full webinar series:

Webinar 1: Wednesday 18th March 12:00 midday AEDT

WHY PURPOSE? WHY NOW? WHY YOU?
Get clarity on the drivers and context of Purpose

Webinar 2: Wednesday 25th March 12:00 midday AEDT

THE PITFALLS OF PURPOSE
Seven of the most common misconceptions about purpose

Webinar 3: Wednesday 1st April 12:00 midday AEDT

PATH TO PURPOSE FOUNDATIONS
Getting your business and brand on a solid path to purpose