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Webinar Series: Social Media

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Event description

This is a 3-part webinar series

Join us at:

12:00-2:00pm AEDT, Monday 20th November 2023
12:00-2:00pm AEDT, Wednesday 22nd November 2023
12:00-2:00pm AEDT, Friday 24th November 2023

Where: Online

CPE: 6 CPE points

Webinar Recordings: Registering for this live event will also give you access to the webinar recordings. 

Webinar recordings can be watched at any time.

In this 3-part training learn from 1 of 5 Lead Meta (previously Facebook) Community Trainer’s in Australia. Heather will share the blueprint to get leads and make sales from social media.

Part 1: Social Media Strategising

  • What’s working now on Instagram and Facebook
  • How to map out the customer journey and develop the right content at the right time
  • What and when to post to get the best results on each platform

Part 2: Social Media Writing

  • Copywriting formulas for captions that make people want to take action
  • Amazing apps and tools to boost your account
  • How to use “lead magnets” to help your followers become leads plus examples of what works

Part 3: Social Media leads and Advertising

  • The web pages and emails you need to increase your chances of converting your social media leads into customers
  • How to use boosted posts to reach more people
  • An introduction to Meta Ads and the different between ads manager and boosted posts.

Presenter: Heather Porter

Heather Porter has over 15 years experience in digital marketing as a business owner, consultant and speaker. She is the Founder of Website Love, a website development and social media agency for small businesses. She is an Amazon Kindle #1 bestseller, co-author of 4 business books, and trainer of ‘That Social Media Show’ on the Bizversity business app used in over 100 countries to train businesses on growth. She is also 1 of 5 Meta (formerly Facebook) Certified Lead Trainers in Australia, a Meta Certified Media Buying Professional and teaches Digital Marketing at Sydney University's Centre for Continuing Education.

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Please be advised that cancellations made up to one month before a scheduled event will be processed without a penalty. Cancellations made 2-4 weeks prior to a schedule event will be subject to a charge of 50% of the original ticket cost. Cancellations made 2 weeks or less prior to a scheduled event will not be entitled to any refund. However a full refund will be available to members for any events that have been cancelled or any future events that maybe cancelled due to COVID-19.