Recordings of ATMS Webinar Series: Transition to Practice
This webinar series is sponsored by BioMedica and NaturalScript
This is a 4-part webinar series
CPE: 6 CPE points
Access: Webinar recordings can be watched at any time.
Webinar Series: Transition to Practice
PART 1: Setting Up Clinic
Get ready to set up your practice as soon as you graduate. In this webinar we will cover how to decide on your preferred location, business structure and pricing as well as ensuring that you are reviewing the minimum legal requirements for your practice.
Betty Tannous is an experienced business consultant, Remedial Massage Therapist and Homeopathic practitioner.
Extensively qualified in these areas, Betty holds a Master of Business Administration (MBA), Bachelor of Health Science (Complementary Health), Advanced Diploma of Homoeopathy, a Diploma of Remedial Massage and Certificate IV in Assessment and Training.
As Associate Director of Education for Nature Care College for 4 years, Betty was instrumental in implementing the new online platform for the College, as well as training the staff and trainers in this application. As former President of ATMS, Betty oversaw all strategic planning for the Society and worked closely with the CEO to put these strategies into operation.
PART 2: Timeline & Scripts
Not sure what to say when you first meet your clients?
Feeling overwhelmed about the amount of time you spend with clients?
Not sure how to make the information and time in consultation fit into the plan and clients timeline?
Not sure how to get your clients to come back after the first appointment?
Join Geraldine as she walks you through using timelines and scripts in practice. Why do you need scripts? These scripts are the lines you use to encourage compliance and help your clients grain the support they need to help them be accountable to change in their lives. The scripts are sentence openers and closers, they help you keep on track as you produce the timeline and plan for your client.
Geraldine Headley is an integrative naturopath, hypnotherapist, herbalist & nutritionist based in Adelaide. She spent 27 years nursing in major hospitals, as well as 3rd-world communities around the globe, specialising in neonatal intensive care and paediatrics.
In 2017 she rolled out her highly successful mentorship - The Graduate Program, and has since been nominated for the 2018 BioCeuticals Integrative Medicine Awards, 2018 Australian Naturopathic Summit Awards as Educator of the Year and most recently 2020 NatEx Educator award.
Most recently Geraldine started a Podcast - Mentoring with Geraldine and the Bite-Sized Podcast and started a membership support platform The Academy. You can find out more about Geraldine at: geraldineheadley.podia.com
Geraldine also runs some well established Facebook groups: Strictly Practitioners - supporting clinical practitioners, and Strictly Education & Support - her education and mentoring group where each week she delivers a session on anything in practice that's the topic of the moment!
PART 3: How to Build a Website that Gets you Noticed and Invites a Call to Action!
People decide in 3 seconds or less if they will leave your website. Is your website prepared for this? In this presentation you will learn how to do a self-audit on your website so you can get more bookings and grow an email list of potential customers.
- How to ensure new visitors are not confused
- How to structure your menu to get clicks instead of creating overwhelm
- The pages you need on your site, how to structure them and what to say
- Where to put your opt-ins to build your email list faster
Heather Porter is the Founder of Website Love, a website development and social media agency for small businesses who are ready for growth and is the Co-Founder of The Love Cure, which offers courses for driven women to help decrease their overwhelm and up their happiness.
She is an Amazon Kindle #1 bestseller, co-author of 4 business books, co-host of the podcast 'The Hustle Rebellion', and trainer of 'That Social Media Show' on the Bizversity app used in over 100 countries to train businesses on growth.
She is 1-of-9 Facebook Community Trainers in Australia and New Zealand and also regularly speaks for audiences that range from local councils to small business training companies and government-funded projects.
PART 4: Social Media for Business
You want to know how to use social media to promote your business, but don’t where to start?
This will be an interactive workshop with Online Influence Expert Kirryn Zerna who will help you work out the first steps in getting started on an effective social media strategy.
What you’ll learn:
- Where to start – What’s the first area to focus to quickly and confidently start your socials (like which platforms to choose and why).
- Quick wins – What will help you get some early quick wins – starting to post and getting your first followers.
- Ongoing plan – What will help you set up a system to make it manageable for you and your team answering questions like when, how and how often to post.
Kirryn Zerna is a captivating and creative Keynote Speaker, MC, and author of The Stand Out Effect, whose highly visual and interactive presentations immediately translate into action. Widely recognised as a social media, branding and communications specialist, Kirryn’s passion is to empower leaders and brands to stand out in the age of online influence, because a greater profile, means greater prospects and even greater possibilities.
Having worked for over 15 years with corporate and public sector clients, and thousands of entrepreneurs and small business owners, Kirryn helps clients become Stand Out brands in their industry, and beyond, using the VIP brand methodology, which is the method behind the magic of standing out.