Webinar: The Pitfalls of Purpose

It's difficult to read any business or marketing publication these days without seeing an article on Purpose featured.

Hopefully though, you're not just hurtling blindly towards developing a catchy purpose statement so you can say you've joined the ranks of Purpose-led organisations. 

Equally, you shouldn't be burying your head in the sand thinking "this too shall pass", because it won't.

Purpose is only going to gain more power as a movement. 

In this webinar we share seven of the most common misconceptions and how you can navigate them to avoid the pitfalls. It is Part 2 of a 3-part series on Purpose, aiming to deconstruct the context of Purpose, the pitfalls of Purpose and provide you with the solid foundations of a good Purpose strategy.

Join us at 12:00 midday on Wednesday 25th March AEDT for Webinar 2 of the series: 

THE PITFALLS OF PURPOSE

Seven of the most common misconceptions about purpose and how to avoid the pitfalls that come with them.

This webinar series is relevant to:
- Leaders of medium-sized organisations between 50-200 employees
- C-suite leaders and Heads of Marketing and HR of large organisations
- Small business founder/owners and entrepreneurs

Details on the full webinar series here:

Webinar 1: Wednesday 18th March 12:00 midday AEDT

WHY PURPOSE? WHY NOW? WHY YOU?
Get clarity on the drivers and context of Purpose

Webinar 2: Wednesday 25th March 12:00 midday AEDT

THE PITFALLS OF PURPOSE
Seven of the most common misconceptions about purpose

Webinar 3: Wednesday 1st April 12:00 midday AEDT

PATH TO PURPOSE FOUNDATIONS
Getting your business and brand on a solid path to purpose