Webinar: Path To Purpose Foundations
Event description
It's difficult to read any business or marketing publication these days without seeing an article on Purpose featured.
Hopefully though, you're not just hurtling blindly towards developing a catchy purpose statement so you can say you've joined the ranks of Purpose-led organisations.
Equally, you shouldn't be burying your head in the sand thinking "this too shall pass", because it won't.
Purpose is only going to gain more power as a movement.
So it's essential to understand some of the key misconceptions around Purpose and the pitfalls that surround these misconceptions.
In this webinar we share the foundations of our 6-step Path To Purpose methodology, designed to help you unlock the full value of a Social Purpose Strategy - differentiating your brand, inspiring and unifying your employees behind a common purpose and building a business that people trust and support. It is Part 3 of a 3-part series on Purpose, aiming to deconstruct the context of Purpose, the pitfalls of Purpose and provide you with the solid foundations of a good Purpose strategy.
Join us at 12:00 midday on Wednesday 1st April AEDT for Webinar 2 of the series:
PATH TO PURPOSE FOUNDATIONS
How to get your business and brand on a solid path to purpose
- Learn about our 6-step methodology
- Plus a framework for getting your brand foundations established
This webinar series is relevant to:
- Leaders of medium-sized organisations between 50-200 employees
- C-suite leaders and Heads of Marketing and HR of large organisations
- Small business founder/owners and entrepreneurs
Details on the full webinar series:
Webinar 1: Wednesday 18th March 12:00 midday AEDT
WHY PURPOSE? WHY NOW? WHY YOU?
Get clarity on the drivers and context of Purpose
Webinar 2: Wednesday 25th March 12:00 midday AEDT
THE PITFALLS OF PURPOSE
Seven of the most common misconceptions about purpose
Webinar 3: Wednesday 1st April 12:00 midday AEDT
PATH TO PURPOSE FOUNDATIONS
Getting your business and brand on a solid path to purpose