1st April

Webinar: Path To Purpose Foundations

Name: Webinar: Path To Purpose Foundations
Start: 2020-04-01T12:00:00+1100
End: 2020-04-01T13:00:00+1100

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Event description

It's difficult to read any business or marketing publication these days without seeing an article on Purpose featured.

Hopefully though, you're not just hurtling blindly towards developing a catchy purpose statement so you can say you've joined the ranks of Purpose-led organisations.

Equally, you shouldn't be burying your head in the sand thinking "this too shall pass", because it won't.

Purpose is only going to gain more power as a movement.

So it's essential to understand some of the key misconceptions around Purpose and the pitfalls that surround these misconceptions.

In this webinar we share the foundations of our 6-step Path To Purpose methodology, designed to help you unlock the full value of a Social Purpose Strategy - differentiating your brand, inspiring and unifying your employees behind a common purpose and building a business that people trust and support. It is Part 3 of a 3-part series on Purpose, aiming to deconstruct the context of Purpose, the pitfalls of Purpose and provide you with the solid foundations of a good Purpose strategy.

Join us at 12:00 midday on Wednesday 1st April AEDT for Webinar 2 of the series:

PATH TO PURPOSE FOUNDATIONS

How to get your business and brand on a solid path to purpose

- Learn about our 6-step methodology

- Plus a framework for getting your brand foundations established

This webinar series is relevant to:
- Leaders of medium-sized organisations between 50-200 employees
- C-suite leaders and Heads of Marketing and HR of large organisations
- Small business founder/owners and entrepreneurs

Details on the full webinar series:

Webinar 1: Wednesday 18th March 12:00 midday AEDT

WHY PURPOSE? WHY NOW? WHY YOU?
Get clarity on the drivers and context of Purpose

Webinar 2: Wednesday 25th March 12:00 midday AEDT

THE PITFALLS OF PURPOSE
Seven of the most common misconceptions about purpose

Webinar 3: Wednesday 1st April 12:00 midday AEDT

PATH TO PURPOSE FOUNDATIONS
Getting your business and brand on a solid path to purpose

Tickets for good, not greed Humanitix dedicates 100% of profits from booking fees to charity

Hostinformation

Carolyn Butler- Madden

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Author, speaker and Chief Purpose Activist at Purpose Consultancy, The Cause Effect, Carolyn Butler-Madden believes in a world where business is a force for good and brands drive profit through purpose.

She helps business leaders uncover their Purpose and embed it into their business and brand to deliver meaningful social impact AND competitive advantage.

Her mission is to make meaningful social purpose a vital part of business in Australia and beyond.

Award-winning author of “For Love & Money” and Amazon bestselling book, Path-To-Purpose, Carolyn is also host of the "For Love & Money" Podcast.

She brings 30 years’ international experience creating successful and internationally awarded marketing campaigns for some of the world’s best brands. Over 18 years she owned and ran two agencies in Sydney, until quitting the agency world for consulting, to pursue her passion for social purpose.

Today, through her books, content, speaking, workshops and by implementing her Path To Purpose Program, she helps leaders of small, medium and large organisations understand and create strategies that drive profitable outcomes by creating positive social impact.

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