It's difficult to read any business or marketing publication these days without seeing an article on Purpose featured.

Hopefully though, you're not just hurtling blindly towards developing a catchy purpose statement so you can say you've joined the ranks of Purpose-led organisations.

Equally, you shouldn't be burying your head in the sand thinking "this too shall pass", because it won't.

Purpose is only going to gain more power as a movement.

So it's essential to ask questions and get solid answers on why there is so much fuss about Purpose and how that may be relevant to your business. If you're progressing with only partial information, you're walking into a minefield.

This webinar will answer these questions. It is Part 1 of a 3-part series on Purpose, aiming to deconstruct the context of Purpose, the pitfalls of Purpose and the solid foundations of a good Purpose strategy.

Join us at 12:00 midday on Wednesday 18th March AEDT for Webinar 1:

WHY PURPOSE? WHY NOW? WHY YOU?

WHY Purpose?
The rise of Moral Capitalism and the drivers behind it
The benefits of building authentic Purpose into your business

WHY Now?
The motivating forces behind today’s Purpose movement
Why early adopters will have clear advantage

WHY You?
Can your organisation live up to its Purpose?
The changing dynamics of leadership

This webinar series is relevant to:
- Leaders of medium-sized organisations between 50-200 employees
- C-suite leaders and Heads of Marketing and HR of large organisations
- Small business founder/owners and entrepreneurs

Details on the full webinar series here:

Webinar 1: Wednesday 18th March 12:00 midday AEDT

WHY PURPOSE? WHY NOW? WHY YOU?
Get clarity on the drivers and context of Purpose

Webinar 2: Wednesday 25th March 12:00 midday AEDT

THE PITFALLS OF PURPOSE
Seven of the most common misconceptions about purpose

Webinar 3: Wednesday 1st April 12:00 midday AEDT

PATH TO PURPOSE FOUNDATIONS
Getting your business and brand on a solid path to purpose