Website Series Workshop 2: Strategic Website Design

Your website is one of the most important aspects of your digital marketing strategy, so getting the design right is critical. A well-considered design not only reflects your brand, but also optimises functionality, ensuring an intuitive user experience that help customers easily find what they are looking for and that with your business’ identity and message.

In this workshop you will explore best practices in website design, including layout, typography, colours, and imagery as well as how to optimize the design for accessibility and user experience. By the end of the session, you will have a design blueprint for their website and the confidence to create a professional and engaging website.

We will cover:

The significance of website design in reinforcing brand identity and user engagement;
An exploration of design fundamentals such as layout composition, typography, colour theory, and imagery selection for impactful storytelling;
Implementing the best practices for accessibility and enhance user experience across diverse devices and audiences; and
The strategies to optimise website design for improved navigation, interactivity, and user engagement.

Upon completion of this workshop, you will be empowered with the essential skills and design principles to create a professional and visually captivating website that will leave a lasting impression on your audience.

Check out our next interactive workshop in the series:

Customer Journey on Websites

Presenter: Melissa Ahlquist
Duration: 2 hours

About the Presenter:

As the catalyst for transformation and the spark behind the Little Biz and Outdoor Beanbags success stories, Melissa will empower small business owners with the skills needed to plan, design, and optimise a successful website for their business.

Melissa has been deeply immersed in small business space since 2009, leaving her mark in various businesses & ventures. From her role in family businesses, to her own endeavours with her husband, Melissa’s entrepreneurial drive is unstoppable.

With a trailblazing spirit, Melissa embarked on her entrepreneurial journey in 2012, building her first online business from the ground up. Now, as a self-proclaimed serial entrepreneur, Melissa embraces every challenge as an opportunity to grow, learn, and conquer new frontiers. Her resilience and unwavering determination shine through her captivating talks, inspiring audiences with real-life experiences and empowering insights.

This workshop is presented as part of the Digital Solutions Program.