Website tune-up: Content strategy blueprint

Does your business website appear acceptable on the surface but isn’t performing? Is your content is outdated, inaccessible, poorly structured for search, or inconsistent in tone and you are not sure where to start?

Come along to this workshop to learn a clear, repeatable process for reviewing and improving your website content.

In this workshop, you will learn:

• Content goals and audience needs: defining what your website content is actually for

• Conducting a simple content inventory and audit: what exists, what's working, what's missing

• Writing clear, search-friendly headings, page titles, and meta descriptions

• Accessibility essentials: alt text, colour contrast, plain language, and mobile usability

• Optimising images, downloads, and media for performance and inclusive access

• Review schedules, archiving outdated content, and keeping your site current

• When and how to use AI tools to refresh and improve existing content
  

Presented by Sam Hemphill - Founder, Meeum

Sam Hemphill is a digital veteran who's worked with everyone from global giants like Qantas, ANZ, and Accenture to brilliant smaller start-ups and community organisations across Australia. As co-founder of Meeum, Sam has one mission: making technology work for everyone, not the other way around. He's the guy who translates tech-speak into plain English, bridges the gap between designers and developers, and empowers entrepreneurs to master the digital side of their businesses. Whether you're a Fortune 500 company or a passionate founder with a big idea, Sam's approach is refreshingly straightforward. With qualifications in education, creative industries, and web accessibility, Sam makes the complex simple and the intimidating achievable.