WELLINGTON DA Workshop - Branding by Fire

Have you always heard about the power of branding but wondered where to start?

Whether you’re working on a brand for yourself, your business or a client, creating a good brand isn’t easy – however starting with an effective brand strategy is a great way to begin.

Over the course of this workshop, we’ll be learning while creating a simple, yet powerful brand strategy from woh to go. This isn’t just theory being presented via PowerPoint, we’re getting our hands dirty.

At minimum you’ll learn the fundamentals of how to create a brand. At maximum you’ll leave with an actionable brand strategy you can start applying the minute you walk out the door.

Join us for a fun, fast paced session and leave with a better idea on where to start when it comes to brand.

Who is this workshop for?

• Entrepreneurs and business founders
• Marketing and brand managers
• Designers or freelancers
• Tertiary students or students of life

Learning outcomes:

From this workshop you’ll takeaway,

• A simple, yet effective brand strategy relevant to you
• A fundamental understanding of brand creation
• Knowledge on how to use brand in your day-to-day
• A bunch of tips and tricks related to creating brands

What to bring with you:

Bring your current business, your latest project, a start-up idea, or simply your eager self and we’ll ensure what you work on is relevant to you.

About the teacher:

Matt Innes 

Strategic Partner at Strategy Creative, Wellington

Matt is Strategic Partner at Strategy Creative, an award winning creative agency. Currently based in Wellington he works with a wide variety of clients from start-ups and not-for-profits to government agencies and private businesses.

Before deciding to call Wellignton home, Matt worked for world renowned creative agencies in Sydney on some of Australia and New Zealand’s most influential brands.

Despite calling himself a generalist, Matt would admit that branding is his first love in the world of creativity. He believes that when done right, a brand can make many other elements of a business significantly more effective.