WELLINGTON DA Workshop - No signal found – creating great campaigns without TV
Event description
In this workshop we’ll explore how to create an effective campaign without having to rely on TV. It will be hands-on and high-energy. We’ll show you a few examples but don’t expect this to be a workshop where it’s all screen and no play.
We’ll co-create a campaign framework, run through how to select campaign channels and provide a guide on how to measure campaign effectiveness. We’ll also explain what each of these buzzwords mean and why they’re handy.
Who is this workshop for?
If you are part of a brand, company or organisation that thinks a campaign is in your future, this workshop is for you. It’s been crafted with Not-for-profits, Designers, Marketing Managers and Public Sector employees in mind.
Learning outcomes:
- A structure to help you define your campaign direction
- A guide on how to measure campaign effectiveness
What to bring with you:
- Your brand strategy from the Branding by Fire workshop (if you attended)
- An idea of a brand or business you’d like to promote (we can give you a practice one if you don’t have one yourself)
- Know the audience you’d like to reach with a campaign
About the teacher:
Chrissie Malloch is a Strategist with over 11 years agency experience. She’s gathered a wealth of knowledge across key industries and looks forward to sharing a few secrets to her campaign planning process.
Moving across the ditch from Australia 2 years ago, Chrissie has been with Strategy Creative (award winning creative agency) for over 2 years working for a wide range of clients including Tenancy Services, New Zealand Rugby and Ministry of Education. She’s also a volunteer with the Collective Comms Council.
She’s a seasoned host and looks forward to welcoming you to this campaign-specific workshop to help you plan and prepare for your upcoming campaign activity. We’ll explore new ways to address your audience, your problem and discover which media might help you achieve your goals.