A practical workshop on how to translate a business vision into a game-changing, value-driven brand strategy.

What is brand strategy and how does it differ from business strategy?
Why strategy is critical in these challenging times?
How to translate a vision into a meaningful brand strategy to reach our ideal future?
How do we create value to positively impact people's lives?
What roles/jobs do we need to perform to connect with our audiences?
How do we move from a conceptual, strategic framework to a clear and effective activation plan?

In this 3-hour course, we will do a deep dive in the world of business and brand strategy, exploring how we can translate core purpose into a meaningful value-driven strategy. While we work on hands-on activities to co-create a meaningful strategic framework and an activation plan, we will answer the specific questions or challenges you might have around your business/brand.

Who is this workshop for:
Designers, Brand and Marketing Managers, Entrepreneurs, SME directors.

About the facilitator:

Raul Sarrot is a multi-disciplinary designer, strategist, design
thinking coach, educator and researcher. His international experience
has been forged over 25 years working alongside a wide range of
commercial and not-for-profit enterprises in Asia Pacific, South America
and Europe. Raul is the Director and Founder of Freshfish,
his boutique studio specialised in strategy, branding and innovation
and also leads CO, a global collective platform for co-creation and
innovation. Raul has been a member of the AUT Communication Design
Advisory Committee for the last 13 years (which he also chaired for 3
years) and is a part time Senior Lecturer in a variety of design-related
papers both in the AUT Communication Design Department and in the AUT
Business School.