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    DA Workshop | PŌNEKE WELLINGTON | Redesigning Aotearoa with Johnson McKay

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    Event description

    Redesigning Aotearoa

    Design Assembly in partnership with Ira is delighted to announce 'Redesigning Aotearoa' a workshop in Pōneke Wellington on Friday 22 September 2023.

    This workshop is a full-day, immersive experience dedicated to developing cultural intelligence and creative solutions through a Te Ao Māori worldview.

    The only cultural workshop created specifically for those who work with brand, internal culture development and creative services, the workshop will support participants to engage with Tikanga Māori and understand how culture can be a superpower in designing uniquely Aotearoa brands and businesses, products and experiences.

    Te Ao Māori is not just for Māori. It’s a way of seeing the world that can enrich all New Zealanders - culturally, socially, environmentally and economically.
    Johnson McKay, Head of Strategy & Culture, Ira.

    This workshop was created by Johnson McKay and Sarai Morris of Ira – a Māori-led strategic and creative agency. Ira brings Te Ao Māori approaches to co-design inspirational brands, products, and experiences from diverse perspectives.

    We no longer live in a one size fits all world. It takes cultural intelligence to bring diverse perspectives together to co-design transformative solutions.
    Sarai Morris, Cultural Strategy & Engagement, Ira

    To find out more about the presenters click here

    There is also an introductory workshop in the series called; 'Welcome to Te Ao Māori' on the preceding day Thursday 21 September 2023. To find out more about this workshop click here.

    Tickets are strictly limited and will sell out fast, so book today to secure your place!

    Redesigning Aotearoa | Outline of Workshop Programme

    Mā te rongo ka mōhio | By listening comes knowledge

    Mā te mōhio ka mārama | From knowledge comes understanding

    Mā te mārama ka mātau | From understanding comes wisdom

    Mā te mātau ka ora ai | From wisdom comes life

    Mātauranga is knowledge. It is spiritual, scientific, cultural and creative experiences passed down inter-generationally. It informs the priorities in Te Ao Māori - the Māori world view and shapes Tikanga Māori - cultural process.

    Our purpose for developing these workshops is to ensure that the principles and perspectives of Te Ao Māori continue to inspire the communities of Aotearoa.

    These workshops are a safe space to gain cultural understanding and the support of experts to help embed your learning into how you deliver and design culturally authentic outcomes.

    Participate in learning sessions, break-out group work and personalise the principles to suit your own context and needs.

    Explore solutions to questions like:

    How do we define organisational strategy that aligns to Treaty commitments and aspirations to remove inequitable barriers to Māori self-determination?

    How do we shape organisational culture to value Māori cultural values?

    How do we communicate brands, products and services in a way that engages Māori whānau and communities?

    How do we represent Māori voices and values visually and in design, photography and video?

    Redesigning Aotearoa | Workshop Schedule

    8.15am Arrive at Out of Office venue



    We start our day with karakia and waiata to kick in the positive vibes.

    Wahanga 1

    Te Tiriti-centric solutions

    Understand the history and context of Te Tiriti o Waitangi, how it’s been misunderstood and how it can shape the future of Aotearoa, if we value the commitments made to Māori in it.

    Understanding the history and relevance of Te Tiriti O Waitangi

    Breaches of Te Tiriti O Waitangi historical and present impacts

    Māori aspirations for self-determination

    Examples of Treaty strategies that can transform Aotearoa

    Wahanga 2
    Elevating Cultural Creativity

    Explore the beauty of Māori creative expression and how to elevate not appropriate culture.

    Cultural appropriation versus cultural elevation

    Rautaki - Strategy: How to bring Te Tiriti and cultural values into developing strategy for brands and businesses.

    Ahurea - Culture - How to bring te reo Māori and culture into your organisational culture

    Auaha - Creative - How to bring culture into your brand, campaigns and visual language.

    Wahanga 3

    Continuing Beyond The Workshops

    Open discussion about the things learned, what’s been challenging, how do we resolve those questions and continue to learn beyond the workshop?


    3pm | Closing karakia and waiata

    Costs of workshop

    Non-Members $650 + gst + booking fee

    DA Friends Members $450 + gst + booking fee

    (with access code)

    Students $100 + gst + booking fee

    To secure your tickets for 'Redesigning Aotearoa' on 22 September please click GET TICKETS here

    To see information about 'Welcome to Te Ao Māori' on 21 September please click here

    Please don't hesitate to get in touch if you have any questions by emailing

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