What's the 'Drama' with 'Vertical'?

Are there opportunities for vertical microdramas in NZ?

The vertical microdrama format has taken the world by storm. Short, punchy, shot for mobile, and built for binge-watching, it's generated extraordinary revenue in markets like China and is quietly gaining ground here in Aotearoa. But what is it? Where do we find them? Who's watching? Are there revenue opportunities?

Join us for a panel conversation that brings together producers, funders, and an international perspective to dig into the real story behind vertical content in globally.

Whether you're already working in the short-form space, curious about where the funding is heading, or wondering how overseas models might translate here, this is a conversation you won't want to miss.

Our Panellists

Amie Mills - Head of Funding at NZ on Air
Amie is a member of the Senior Leadership Team and has overall responsibility for the Scripted, Non-Fiction and Platforms streams of funding, and the Game Development Sector Rebate. Amie has worked in the media industry in Aotearoa and abroad, in a range of creative and digital production roles.
Abba-Rose Vaiaonga-Ioasa - Producer for "I Got You"
Abba-Rose (Samoan, villages of Toamua, Puipa'a) specializes in taking the path less travelled to tell the stories rarely told. Co-founder of Pacific Islands Screen Artists, producer of feature films, Three Wise Cousins (2016), Hibiscus & Ruthless (2018), Take Home Pay (2019), Mama's Music Box (2020). And factual series Sik Fah Lah (2022), online vertical series I Got You (2022).
Daniela Shaw - Executive Producer
Daniela works in film and television production with a focus on cross-border content, having produced reality programs and screen projects across international markets. Today, she is focused on micro drama as a high-growth format, where short-form storytelling meets global distribution and mobile-first audiences.
Jessica Todd - Producer for "The Sender"
Based between Ōtautahi Christchurch and Tāmaki Makaurau Auckland, Jessica has been working across the media industry in Aotearoa and the UK for 10 years. As as independent producer, she works in production for long form drama projects and TVCs. Most recently, she produced NZ On Air Funded microdrama The Sender (2025).

Date: Wednesday 27th May
Location: Wētā Workshop Space, 129 Park Road, Miramar, Wellington
Time: Drinks & nibbles from 6pm | Panel 6:30pm - 8:00pm

Drinks and nibbles from 6pm, panel from 6:30pm.

Free for WIFT members | $20 non-members

Contact the host of What's the "Drama" with "Vertical"? - Wellington