A beautiful afternoon of bubbles, brilliant women, big ideas and celebrating what's possible.

Join Newcastle author, visibility mentor and PR consultant Bec Sands, in conversation with Allana Ford, founder and CEO of Muse Pilates and Spicy Pilates, for a very special hometown celebration of Bec's new book, What You Came Here to Create: A Guide to Being Confidently Visible and Unlocking Your Potential.

Hosted at the iconic Autumn Rooms on Darby Street, this intimate book launch brings together delicious food and drinks, inspiring conversation and encouragement to go after that big thing you've been dreaming of. Whether you're building a business, growing your career as an executive, launching a creative project or simply ready for a new chapter, this afternoon is for you.

And what better way to celebrate than over a gorgeous bottomless brunch?

A celebration of everything you're here to create

Bottomless brunch at Autumn Rooms, Darby St, Cooks Hill

We all have something we want to bring into the world, whether it's a business idea, creative project, bold career move or a bigger, more fulfilling life. But even the most capable, ambitious women can find themselves holding back, second-guessing their next move or waiting until they feel ready.

In What You Came Here to Create, Bec draws on more than 17 years corporate experience in PR, marketing and communications, alongside her personal journey of building a freedom-based business, to explore what it really takes to become confidently visible, own your expertise and create success on your own terms.

This is your invitation to celebrate what's possible when you back yourself and your ideas.

In a special conversation, Bec will be joined by Newcastle entrepreneur Allana Ford, founder and CEO of Muse Pilates and Spicy Pilates, to explore the ideas behind the book and what it really takes to turn ambition into action.

Drawing on their experiences in business, branding and entrepreneurship, Bec and Allana will share honest insights into building confidence, navigating the challenges of putting yourself out there, creating a powerful personal brand and building a business and life on your own terms.

Expect candid stories, practical takeaways, a few laughs and plenty of inspiration to help you take that next step towards what you're here to create.

There'll also be an opportunity to ask questions, connect with like-minded women, have your book signed by Bec and raise a glass to the exciting things ahead.

Meet Bec and Allana

Bec Sands, author of What You Came Here to Create - image by Chiara Macchia

Bec Sands | Author, Visibility Mentor & PR Consultant

Bec is the author of What You Came Here to Create, creator of the Confidently Visible Coaching Method, and an award-winning PR consultant and coach, working with some of the world's biggest brands and executives. Bec helps ambitious women build their authority, become confidently visible and create successful businesses and careers on their own terms. Bec knows firsthand the courage it takes to put yourself and your work into the world and her new book brings together the mindset shifts, personal experiences and practical strategies she's learned along the way.

Allana Ford, Founder & CEO of Muse Pilates and Spicy Pilates

Allana Ford | Founder & CEO, Muse Pilates and Spicy Pilates

Allana is an entrepreneur and the founder and CEO of Muse Pilates and Spicy Pilates. As a woman who has brought her own business vision to life, Allana brings a valuable entrepreneurial perspective to the conversation, exploring the realities of building a brand, backing your ideas and navigating the challenges and opportunities that come with business ownership.

Together, Bec and Allana will bring the book's themes to life in a relaxed, honest and inspiring conversation.

The Autumn Rooms bottomless brunch experience

We're celebrating in style at one of Newcastle's most-loved venues. Autumn Rooms is known for its beautiful interiors, warm hospitality, exceptional coffee and seasonal food.

Your ticket includes a delicious bottomless brunch experience featuring:

Unlimited mimosas and prosecco
Unlimited non-alcoholic mocktails
Unlimited batch-brew coffee
Unlimited teas from The Tea Collective
A beautiful selection of savoury share plates, featuring seasonal ingredients
Something sweet from CRUMB, Autumn Rooms' sister store

All enjoyed in the company of wonderful women, with plenty of conversation, laughter and inspiration.

What your ticket includes

✨ An exclusive hometown book launch celebration with Bec Sands

✨ An intimate, inspiring live Q&A featuring Bec and special guest Allana Ford

✨ Practical insights into building your personal brand, becoming confidently visible and creating success on your own terms

✨ Autumn Rooms' beautiful bottomless brunch experience, including food, bubbles, mocktails, coffee and tea

✨ The opportunity to connect with other ambitious, creative women and ask your own questions

✨ An opportunity to have your copy of What You Came Here to Create, personally signed by Bec (optional tickets including a book are available)

Come for the bubbles. Leave inspired to create what's next.

This isn't a formal business seminar or another networking event where you have to work the room. It's an opportunity to take an afternoon for yourself, enjoy something beautiful, meet and hang out with wonderful people and celebrate the courage it takes to put your ideas into the world.

And for Bec, there's something particularly special about bringing this book home to Newcastle and celebrating with the community she loves.

Bring a friend, come solo and make some new ones, or treat yourself to an afternoon that's all about you and what you're here to create.

** Places are limited for this intimate celebration

Contact the host of What You Came Here to Create - Newcastle book launch and bottomless brunch

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