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Why would I want to work for you?

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Event description

How are you tackling workforce shortages and building a great culture in your organisation? Do you understand your employer brand, what you offering as an employer and what is unique about working for you? And how successful are you at connecting with the ‘right’ potential candidates for your organisation?

It’s become critical for leaders to focus on their employer branding; to better communicate to prospective employees (as well as current employees); to demonstrate what it means to work in your organisation; and clearly show why you are a better choice than your top competitor.

Join us as we explore the power of employer branding, how it sits within your corporate brand and how it is different to, but just as important as, recruitment marketing. 

We’ll discuss how to amplify your employer branding messaging with a strategic plan and then give you the tools to begin applying this to your own organisation.


Tanya Sim (Signature Leadership Program, 2017)

As a founding Partner of Block in 2002, Tanya oversees Block’s management; her balance of business smarts, the yin to her discerning creative yang.

Block builds brands and campaigns that focus on creating effective, well-thought-out solutions that are considered and sustainable. Block has grown into Western Australia’s first full-service brand-first agency delivering strategic creative advertising and design outcomes. They are committed to thinking big and delivering bigger; to crafting solutions that extend naturally from the personality of clients’ businesses, services, and products. Now entering their third decade in business, Block continues to produce work that is honoured at major award shows across Australia, Asia, North America and Europe, all thanks to a world-beating team of exceptionally smart people who have chosen to work with us and to make Block their own.

Tanya was appointed to the ICA (Infant, Child, Adolescent) Ministerial Oversight Committee, charged with overseeing the transformation of our ICA Mental Health System, as a lived experience representative. She is also a member of three other committees within the Mental Health System. She is also passionate about her work with Thai hill tribe children as Secretary of Borderless Friendship WA.


When: 08:00am - 10:00am, Tuesday, 28th March 2023  

Where: Western Power, 363 Wellington Street, Perth WA 6000 

Access: via Wellington Street entrance, check in at the reception desk

Light refreshments will be served

RSVP closes: Friday, 17th March 2023 COB 


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Cancellation: All cancellation requests must be made by email to connect@leadershipwa.org.au If you need to cancel your ticket to an Alumni event, please contact as soon as possible so that we can reallocate your ticket to someone else. If notification of your cancellation is received • More than 7 days before the event date, you will be issued with a full refund. • Less than 7 days before, a refund will not be issued. If you do not attend an event for which you have registered, the ticket fee will not be refunded, and nor can it be allocated to another event. A full refund will be given to all ticket holders if an event has been cancelled by Leadership WA. Where a refund is due, it will be made within 10 business days via the same method of payment that was used for the initial purchase of your ticket. Substitution: If, after purchasing a ticket, you find you are unable to attend, you are invited to nominate another Signature or Rising Non Member (Alumni Members can access Alumni events on a complimentary basis) to attend in your place. Please advise any substitutions via email to connect@leadershipwa.org.au including the Full Name, Program and Year, email address and telephone number of the Alumni as a matter of priority. Please also include any accessibility requirements so we can advise if this event can meet these requirements. Please note that special dietary requirements may not be possible at short notice.