The world of business is highly competitive and small business owners look for ways to market their small businesses on the internet. Google provides great exposure to a small business struggling to get noticed. Discover how to capture potential customers who are searching for your business with buying intent.

In this workshop, Gerard Doyle, Fractal Owner & Creative Director will introduce you to the fundamentals of both paid Google Ads and the "mysterious" art of Search Engine Optimisation (SEO). This workshop is designed for business owners who also do their own marketing.

You will learn:

Why Google ranks some websites higher than others
What you can do to help your website appear higher in Google
How Google Advertising works
How to find search terms to target
How to optimise your advertising campaign

With more than 20 years of experience, Gerard is a veteran of marketing. Gerard’s career is a blend of agency and Startups, which he uses to provide a unique and innovative approach to his marketing strategies. Gerard’s Startup experience uniquely positions him to help businesses navigate through rapidly evolving marketplaces that are always under the threat of disruption.

After spending ten years in London, Gerard has vast international experience working with some of the biggest global brands, including HP, GM, Microsoft, Coca Cola and Burberry.

Please note, light catering will be provided for this evening session.