Business Insight Virtual Series | Episode 2

Marketing and Advertising - What's right for your business?

Do you find yourself spending more time and money looking for customers than you do in providing your product or service? There is so much noise about all the things you need to be doing to build your business, produce content, write blogs, improve your website, network, social media, SEO, Advertise, the list is endless and overwhelming.

The purpose of Business is to make a profit.

Sending traffic to the website is only one piece of the lead generation puzzle; The website must convert visits into enquiries and enquiries into sales - how do you reach that goal? Conversion optimisation forms the core strategy and you want to make sure every lead, you send your clients has a higher rate of enquiry to sale.

What You Will Learn:

How to broadcast the right message to generate an enquiry (Is there Demand)
Get your message heard at the right time by the right people (Targeting)
Strategies to minimise wasted time and money (Focus)
Converting Enquiry to Sale (TIPS Process)

About Debra Yuille:

Debra Yuille is the General Manager of Mediaglue, a Google Premier Partner Agency who specialise in Google Advertising for Trade Services, Allied Health, Law, and those in the Entertainment industry. With her background in Accountancy (Tax and Audit) she compliments her husband James well in the business.

Since 2002 clients have generated hundreds of millions in sales because of the Google Advertising campaigns their Team have created across a multitude of industries & professions.

Prior to this, Debra ran her solopreneur small business, which is where her interest in Marketing, Advertising and Human Behaviour originated.

WNA 2021 Business Insight Virtual Series

Women’s Network Australia provides women in business with support and education to survive and thrive. Given the ongoing uncertainty in some locations due to COVID-19, we kicking off the new Financial Year with our Business Insight Virtual Series - virtually connecting with our national membership and the business community.

In the 2021 Season of WNA Virtual, you will hear from inspiring speakers and business leaders who share their secrets to business success. The series also includes a health and wellness component. Let’s face it, sometimes we need to be reminded to take the time out and look after our mental health and wellbeing.

REQUIREMENTS:

This virtual will be hosted via Zoom. You will need to have is a ‘strong’ internet connection and a webcam so participants can see and interact with you. You will be provided the Link once you have registered.

PLEASE NOTE: This Event will be recorded and sent to all paying participants.

Event Tickets:

Single Tickets: Members: $19.00 | Visitors: $39.00 (all inclusive of GST)

Season Pass: (includes one complimentary session):
Members: $75.00 | Visitors: $155.00 (all inclusive of GST)

Join WNA now and book at the member rate.