[WORKSHOP] Marketing your Crowdfunding Campaign

We’ve distilled our experience supporting over 1,700 founders and doers to successfully market their crowdfunding campaigns into a three hour workshop with the support of marketing guru, Sasha McLeod from Dosebuddy.

Sasha is the founder of DoseBuddy and a digital marketer with over 10 years’ experience building brands online.

In 2025, she launched a crowdfunding campaign for DoseBuddy after building a waitlist of more than 4,000 people. She reached her $20,000 funding target within just three hours of launch — and went on to triple that by the end of the campaign.

Combining strategic marketing expertise with lived founder experience, Sasha shares practical insights on how to build real pre-launch momentum, create content that converts, and approach crowdfunding with a clear, executable plan.

Now she's excited about helping other founders market their capital raise confidently and effectively.

OBJECTIVES:

• Understand the components of a marketing plan

• Determine the channels you will utilise

• Explore different methods of marketing

• Learn how to prepare a plan for your capital raise

• Understand how to convert a waitlist into early pledges and create pre-launch momentum.

EXERCISES:

• Review example campaign marketing and discuss what you like/don’t like

• Reverse engineering your raise (the maths)

• Create a Marketing Plan

• Building your waitlist plan

• Conversion Game Plan (turning your waitlist into pledges)

• Pitch some content for feedback

LEARNING OUTCOMES:

• Confident on what good marketing for crowdfunding looks like

• Clear plans and early feedback on content

WORKSHOP FACILITATOR | Sasha McLeod (Marketing expert with crowdfunding success)

Sasha raised her minimum funding target in three hours, setting a new record. Then nearly tripled it. Learn more about how she did this for herself, and tips specifically for your business.

WORKSHOP FACILITATOR | Anna Guenther (Crowdfunding expert from PledgeMe)

Anna has supported hundreds of founders and doers directly to raise the funds they need to grow their businesses, and has crowdfunded her own businesses and projects many times as well. She'll share her personal experience marketing crowdfunding campaigns, as well as the stories of others who have been there and done that with clear tips, feedback, and expertise.

SUPPORTED BY 

PledgeMe and Wellington NZ.

COST: $300 (we require a deposit of $75 to secure your spot). 

This workshop is registered with the Regional Business Partner Network. To explore if your business is eligible for support, contact your local Regional Business Growth Advisor, by emailing Anika.Edginton@wellingtonnz.com or filling out this form.