Workshop | Creative Maker Business Skills with Lea Durie
Event description
Are you making beautiful things and want to build a life that allows you to follow your creative passions? Do you want to take your creative hobby to the next step or have you completed an arts course and want to know how to use all that learning to earn a living?
Starting a creative maker business can be challenging when you don’t know where to start.
In this course, over three evenings, artist Lea Durie will guide participants through the basic steps of launching or building a creative business. Feel like you’ve already got the groundwork, curate what you learn and upskill with individual sessions and learn how to apply and prepare your business for specialistic events!
Session one - So you want to build a maker business
- Business basics - Building a business that is right for you
- Finding your customer
- What will you make?
- What is a brand and why is it important?
- Understand your numbers - and how to get there
- Insurance and other bits
Session Two- To Market To Market
- Great reasons to do a market
- Finding the market best for you
- Applying for a stall
- Styling your stall to match your brand
- Displaying your work for sales
- What to pack
- Enjoying the day
Session 3 - Opening your Studio
- All the great reasons to open your studio
- What if you don’t have a studio?
- What to sell
- Ideas for demonstrations, food and activities
- Making your studio safe
- Things you need to have ready
- Help on the day
- Promotion
- Welcoming all those visitors
Artist Biography
Ceramic artist Lea Durie has built a successful maker business and arts practice, firstly as a side hustle and then as a full-time career. Before that Lea was in a leadership role in government mentoring others to build careers that worked for them. Lea loves the business side of making and is now bringing these skills together to help others build successful maker businesses.
Images | Lea Durie | Maker Business Skills, 2024, Craft + Design Canberra | 5 Foot Photography
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