Join Lauren Byleveld, Founder and Director of Studio Veld to harness the power of social media to your build your brand as an emerging artist.

Chances are you are already using some form of social media. But are you using your platforms to build your own professional brand as an artist?

We understand that building your professional brand as an emerging artist, might not come naturally to you. Having a professional presence is a way to share your creative practice, help you to be discoverable, make local and international connections and develop audience relationships.

This workshop is designed to motivate you to use social media to build your brand.

We’ll explore:

Setting up content frameworks and batching
Building the right assets and stories for the right medium
Routine and authenticity
Content pillars, idea generation and calendar preparation
Goals for social media
What builds engagement
Multiformat coverage

ABOUT LAUREN BYLEVELD
Lauren is the Founder and Director of Studio Veld. Lauren is an experienced director, with around 30 years’ experience, and demonstrated history of working in the digital program delivery and business process strategy. Skilled in web design, art direction, community engagement, executive management, and strategic planning, across Australia and the UK. With a Bachelor of Arts (BA) focused on Communication and Cultural Studies, Lauren has worked across many industries including Arts, Business and Professional Services, Coaching, Health and Wellbeing, Higher Education, Government, Not-for-Profit, Retail and Vocational Education and Training (VET).

PRESENTED BY
Helpmann Academy
Studio Veld

WORKSHOP SERIES 2024
Helpmann Academy is proud to run professional development opportunities for emerging creatives. Our Workshop Series 2024 aims to empower emerging visual and performing artists with practical knowledge to help build and sustain a successful creative career. Our Workshop Series will present guest artists, specialists and panels covering a range of topics such as business essentials, income and funding options, marketing, and publicity, and more.

Image: by Sam Roberts