Writing Content to Gain Local Customers

Ads and social media posts can grab attention, but it’s deep, valuable content that builds trust and converts potential customers into loyal ones. In an era where people research before they buy, businesses that create useful, relevant content position themselves as the go-to choice in their local area.

This workshop will show you how to craft content that speaks directly to your local audience, establishes credibility, and drives real business results. Whether you're a small business owner, marketer, or service provider, you'll walk away with the strategies you need to attract, engage, and convert customers through content.

People turn to Google, blogs, and reviews before making a purchase—especially when choosing local businesses. A well-planned content strategy helps you:

Increase visibility in search results and on social media
Build authority as the expert in your industry
Engage your local community and create a loyal customer base
Turn website visitors into paying customers by offering valuable insights

But writing content isn’t about churning out endless blog posts. It’s about writing with purpose—answering the right questions, providing solutions, and guiding potential customers toward action. This workshop will show you exactly how to do that.

What You'll Learn

Understanding Local Search & Customer Intent – What your audience is looking for and how to position your content for maximum impact.
Types of Content That Work Locally – From blog posts and case studies to FAQs and local guides, learn what content formats bring in customers.
Writing for Engagement & Conversion – How to craft headlines, structure articles, and write compelling content that keeps people reading.
SEO & Discoverability – Simple techniques to get your content seen on Google and social media.
Balancing Sales & Value – How to write content that educates and builds trust while naturally leading to sales.
Content Planning & Consistency – Developing a sustainable content strategy that fits your business goals and schedule.

Who Should Attend?

Small business owners who want to attract more local customers
Freelancers and consultants looking to build their brand authority
Marketers who need to improve their content strategy for local businesses
Service providers who want to turn website visitors into paying clients

This workshop is for intermediate-level marketers and business owners who understand the basics of digital marketing but want to refine their content strategy for better local customer engagement and conversion.

Meet Your Presenter – Dante St James

Dante St James from Darwin Innovation Hub and Clickstarter, is one of Australia’s leading digital trainers, a Meta Contracted Lead Trainer, a LinkedIn Australia Top Voice and an expert in digital marketing and business growth strategies. With years of experience in social media marketing, business development, and personal branding, Dante has helped thousands of business owners and professionals build their authority online and generate leads through platforms like LinkedIn.

A sought-after speaker and trainer, Dante is known for his engaging and practical approach to digital education. His workshops are designed to give participants real, actionable strategies that they can implement immediately.

This workshop is presented as part of the Digital Solutions Program.
Please note by continuing the registration process you acknowledge and agree your information will be shared with the Commonwealth Department of the Treasury and the Commonwealth Department of Industry, Science, and Resources for program evaluation and reporting purposes.