When Open-Source software appeared in the mid-90s, the business model was highly suspect. Today, almost every brand and device relies on some open-source tools. The open revolution has happened for business, but for people, the world is still mostly closed – and for brands, that's a problem.

Why? What is the potential of open?

It’s a world that is being unlocked by Web3 technologies. The world may have stopped talking about it, but the world kept doing. Where does it lead? What does it mean for marketing and loyalty? We'll explore how to unlock these opportunities, where they go, and how they drive value for brands by enabling better services and better experiences.

Welcome. The future is Open.

Pannelist

Justin Peyton, Global Head of Emerging Channels

Justin Peyton is an innovation and inspiring leader with a proven track record of success in the fast evolving digital transformation space. Driven by a desire to use technology in ways that solve real business problems and genuinely help to improve people’s lives, Justin combines 20 years of global and multi-industry experience to help brands connect dots between the problems of today and the solutions that will drive relevance and growth from now and into the future.

Brent Annells - Chief Marketing Officer at Smart Token Lab

Brent Annells is the CMO of Smart Token Labs. Over ten years, he has worked with the world’s most innovative media and technology businesses including Former head of brand at Meta and Director of Partnerships at Uber.

This is an open house session. Open House sessions are open to all, however capacity is limited so guests will be seated on a first come, first serve basis. For an invite to this session register your interest here https://www.wundermanthompson.com/campaign/wt-at-sxsw-sydney