Are you ready to turn your government engagement into real advocacy power?

Don’t miss this advanced session with political strategist Neil Pharaoh – Co-Founder & Director of Tanck. Building on our March Government Engagement 101 workshop, this next-level session takes you deeper into the strategy, tactics, and frameworks needed to run effective campaigns and advocacy efforts that cut through with decision-makers. You’ll gain value even if you didn’t attend the first session, as this session stands alone and will equip you with practical tools to cut through with decision-makers.

In today’s rapidly shifting political environment, success means more than knowing who to call – it’s about how to design and deliver campaigns that align with government priorities, shape policy conversations, and build sustained influence. Neil will break down the campaign mindset into clear, practical steps, helping you move from ad-hoc engagement to structured, impactful advocacy.

Drawing on his extensive experience leading social sector organisations through complex political landscapes, Neil will unpack what makes a campaign succeed – from leveraging assets and networks, to framing problems and solutions, to knowing when and how to influence elections and policy. You’ll leave with tools and strategies to run your own government relations campaign with confidence and purpose.

Key Takeaways

How to define a campaign and set clear goals (funding, policy change, shifting perceptions)

Why psychometric campaigning and data insights matter – and how to use them without big-budget lobbying.
The five key stakeholder groups every campaign must engage: Ministers and Shadow Ministers, Members and Candidates, Policy Departments, Central Agencies, Political Parties.
Building your campaign framework: strategy, research, tactics, and policy alignment.

Turning problems into solutions – reframing technical, political, and media challenges into actionable government options.

Election readiness: using assets, engagement, and leverage to maximise your influence.

How to measure success and know when you’ve “won.”

This exclusive session is designed for organisational leaders, campaigners, and advocacy professionals ready to move beyond the basics. Whether your goal is funding, policy reform, or shifting public perception, you’ll gain practical insights to elevate your government engagement from conversations to campaigns.

Don’t miss this opportunity to step up your advocacy and learn how to campaign with clarity, confidence, and impact. Secure your spot today!

The Sydney November keynote will be expertly facilitated by:

Neil Pharoah, Co-Founder & Director, Tanck

Neil is a campaigning guru with a depth of experience across social purpose, government, public policy, and advocacy organisations. Having led corporate affairs, business development and marketing teams, he has been the driving force behind leading social policy and advocacy campaigns, as well as philanthropic and development work.

After many years working across the not-for-profit, private and government sectors, both in Australia and internationally, Neil co-founded Tanck, a government engagement consultancy firm. In just 4 years, Tanck has helped 50+ social sector organisations build capacity and capability in government engagement and achieve over $2bn in funding, funding commitments and funding outcomes.

Connect with Neil on LinkedIn

EVENT DETAILS:

Date: Thursday 6 November 2025
Time: 11.30am – 1pm
Location: Cliftons Event Space, Level 13 - 60 Margaret St, Sydney

PRICE:

FREE for FPA members (FPA Leadership HUB; Coaching; Associate Members only)
$74 for Guests/Non-members (including lunch - following the keynote)
$49 for Guests/Non-members (excluding lunch)

Register/purchase your tickets below. We look forward to you joining us.

SYDNEY FPA Keynote Series - NOV 2025 - Are You Ready to Turn Your Government Engagement into Real Advocacy Power?

Choose your tickets

FREE for FPA members (FPA Leadership HUB; Coaching; Associate Members only) ticket

Guests/Non-members (including lunch - following the keynote) ticket

Guests/Non-members (excluding lunch) ticket