Your People First: Communicating B Corp Internally

Achieving B Corp Certification is a significant milestone, but your ongoing impact relies on how well it's communicated, understood, and adopted within your whole organisation. Your People First: Communicating B Corp Internally is a dynamic session designed to help businesses engage teams, retain and attract talent, build word-of-mouth ambassadors, and maximise the benefits of being a B Corp. 

Join us as we explore best practices for fostering internal buy-in, crafting effective messaging, and ensuring that every team member understands and can confidently talk about what certification means to their individual roles. Whether you’re preparing for an to submit your B Impact Assessment or looking to enhance ongoing engagement and recertify, this event will provide practical strategies to strengthen internal communication and create a culture of continuous improvement.

Light refreshments and catering will be provided.

Key Takeaways:

•  Effective strategies for internal communication
•  Ways to engage team at all levels
•  Tools and resources for ongoing certification awareness

Speakers

• Cheryl Goodman, Senior Manager (Head of) Regulatory Affairs ANZ, Swisse
• James Bartle, Founding CEO, Outland Denim
• Ellen Myers, Member Experience Manager at The Commons
• Marnie Goding, Brand Director & Co Founder, Elk

Hosted by: 

• Angie Farrugia, Director of Communications and Engagement, B Lab Australia and Aotearoa New Zealand
• Natalie Dean-Weymark, Co Founder and Co Director, Compass Studio

This event is ideal for Internal Communication teams, Brand & Product Marketing teams, Sustainability Officers, Founders and Leadership teams. 

This event is hosted by Compass Studio and B Lab AANZ, in partnership with The Commons. 

Please read more about our hosts and speakers below:

Natalie Dean-Weymark

Natalie is the Co-Founder and Director of Compass Studio: an independent PR & Comms agency for world-bettering brands. Before founding Compass Studio, Natalie spent a decade in publishing and partnerships. Her knowledge of marketing and Australian media landscape positions her to lead business strategy that focuses on amplifying the impact of its portfolio companies. She and her business partner Luke are not shy in their ambition to lead an agency that believes in the power of the collective. Compass Studio now represents some of Australia’s most reputable brands in the impact-led space and Natalie speaks regularly as an authority on the topic of purpose in the brand space.

Angie Farrugia 

Angie Farrugia is B Lab Australia & Aotearoa New Zealand’s Director of Communications & Engagement. With more than 20 years of communications and marketing experience across Australia and the UK, Angie has led strategic brand development, storytelling, communications and campaigns for a wide variety of organisations and teams, from large enterprises and household brands to non-profits, start-ups, and social enterprises. Angie joined B Lab AANZ in 2022 to lead the communications and community engagement strategy for the region, growing awareness and supporting the B Corp movement's global vision for an inclusive, equitable, and regenerative economy.

Cheryl Goodman

Cheryl Goodman leads the Regulatory Affairs portfolio at H&H Group, a B Corp-certified health and wellness company, home to consumer brands Swisse, Biostime, and Zesty Paws.

She is a sustainability-focused leader with deep expertise in regulatory affairs and product development across complementary medicines, natural health supplements, dietary supplements, foods, infant formula, and cosmetics in Australia and internationally.

Throughout her career, Cheryl has led various community and social impact initiatives, from championing Reconciliation Action Plans to implementing wellness programs. As a naturopath, Cheryl is particularly passionate about the intersection of environmental sustainability and health science.

She holds a Graduate Certificate in Environmental Management, a Bachelor of Health Science, and a Diploma in Mindfulness.

James Bartle

As the founder and CEO of Outland Denim, and the wider Maeka Group of brands, James leads a socially conscious fashion company that has been at the forefront of the movement towards ethically and environmentally sustainable manufacturing. James' passion for using business as a catalyst for change has seen Outland Denim win the Thomson Reuters Foundation Stop Slavery Award. Outland Denim is Australia's first B Corporation certified denim brand and has won B Corp's "Best for the World" award for community for three consecutive years. In 2023, the Maeka Group acquired Nobody Denim, a heritage Australian premium denim brand, to expand its global footprint and influence. The Maeka Group also manufactures for leading Australian and New Zealand fashion brands.

Ellen Myers 

Ellen Myers is the Membership Experience Manager at The Commons. She fosters connections and enhances member experiences, creating spaces where people connect and grow. She leads Founders in Common, an initiative bringing together 800 founders across The Commons, Forum, and Central House in Melbourne and Sydney.

Marnie Goding

ELK's Brand Director and Co-founder, Marnie Goding, is an entrepreneur with a deep passion for sustainable and ethical fashion. With over two decades of experience, she is steering ELK in an innovative direction, demonstrating a progressive approach to business and product creation, fostering important partnerships and contributing to industry change. Her unwavering commitment to social and environmental responsibility has garnered ELK with numerous awards and recognition as an industry innovator. ELK actively champions transparency, responsible manufacturing, and conscious fashion design.