Signature Drinks That Sell: A Creative Guide for Cafés

Turn creativity into profit — and make your café unforgettable.

Event description

Your coffee is great — but what’s your signature?

Join Zest Coffee for a free live webinar where we’ll show you how to craft signature drinks that look amazing, taste incredible, and keep customers talking.

Whether you’re a café owner, manager, or barista, this session will teach you how to bring creativity, flavour, and profitability together — step by step.
From concept to costing, storytelling to launch — you’ll walk away ready to design drinks that stand out and sell.

What you’ll learn

✅ How to create signature drinks that fit your café identity
✅ How to balance creativity, flavour, and cost
✅ How to plan and price your seasonal menu
✅ How to train your team and promote your drinks effectively
✅ How to use water, texture, and temperature to elevate flavour

What’s included

🎁 Free “Signature Drink Starter Kit” download
Includes:

Costing spreadsheet & recipe sheet
Seasonal menu planner
Sample recipes from Zest’s own signature range

☕️ Live demos:
Watch our team build two drinks live — including the Dubai Iced Mocha and The Sunseeker — and see how storytelling and flavour come together in every cup.

Why this matters

In a market where everyone serves great coffee, signature drinks help cafés:

Increase their average ticket spend by 15–50%
Create seasonal excitement and content opportunities
Build a stronger brand identity and community
Give customers a reason to come back again and again

“We help cafés think beyond the cup — not just serving great coffee, but creating experiences that stick.”

Who it’s for

This webinar is perfect for:

Café owners and managers wanting to refresh their menu
Baristas keen to experiment with flavour and storytelling
Anyone looking to add creativity (and margin) to their café offer

What you’ll take away

A ready-to-use framework for designing your next café signature drink
Real examples from cafés that have done it well
Practical costing tools and seasonal inspiration
The confidence to bring your ideas to life