ZEST WEBINAR: How to Create Signature Drinks That Sell

Turn creativity into profit — and make your café unforgettable.

Event description

Your coffee is great — but what’s your signature?

Join Zest Coffee for a free live webinar where we’ll show you how to craft signature drinks that look amazing, taste incredible, and keep customers talking.

Whether you’re a café owner, manager, or barista, this session will teach you how to bring creativity, flavour, and profitability together — step by step.
From concept to costing, storytelling to launch — you’ll walk away ready to design drinks that stand out and sell.

What you’ll learn

✅ How to create signature drinks that fit your café identity
✅ How to balance creativity, flavour, and cost
✅ How to plan and price your seasonal menu
✅ How to train your team and promote your drinks effectively
✅ How to use water, texture, and temperature to elevate flavour

What’s included

🎁 Free “Signature Drink Starter Kit” download
Includes:

• Costing spreadsheet & recipe sheet

• Seasonal menu planner

• Sample recipes from Zest’s own signature range

☕️ Live demos:
Watch our team build two drinks live — including the Dubai Iced Mocha and The Sunseeker — and see how storytelling and flavour come together in every cup.

Why this matters

In a market where everyone serves great coffee, signature drinks help cafés:

• Increase their average ticket spend by 15–50%

• Create seasonal excitement and content opportunities

• Build a stronger brand identity and community

• Give customers a reason to come back again and again

“We help cafés think beyond the cup — not just serving great coffee, but creating experiences that stick.”

Who it’s for

This webinar is perfect for:

• Café owners and managers wanting to refresh their menu

• Baristas keen to experiment with flavour and storytelling

• Anyone looking to add creativity (and margin) to their café offer

What you’ll take away

• A ready-to-use framework for designing your next café signature drink

• Real examples from cafés that have done it well

• Practical costing tools and seasonal inspiration

• The confidence to bring your ideas to life