From Crop to Cup: An Introduction to Specialty Coffee

Discover how coffee travels from seed to cup — and why every step matters.

Event description

Join Zest Coffee for a free live webinar that takes you on a journey through the world of specialty coffee — from the farms where it’s grown to the final cup served in your café.

This session is designed for baristas, café staff, and coffee lovers who want to understand coffee on a deeper level. We’ll explore what makes specialty coffee special, how it’s grown, harvested, processed, roasted and brewed — and how every step shapes the flavour in your cup.

You’ll leave with a well-rounded foundation in coffee knowledge, helping you connect more meaningfully with the product you serve every day.

What you’ll learn

✅ The origin and history of coffee
✅ How coffee grows: species, varietals, and the anatomy of the coffee cherry
✅ What terroir means and how altitude, soil and climate shape flavour
✅ The major processing methods — washed, natural, honey — and their sensory outcomes
✅ How fermentation, drying, and milling transform raw cherries into green coffee
✅ The journey of the supply chain — from farmer to roaster to café
✅ An introduction to cupping, the flavour wheel, and sensory evaluation

Why it matters

Coffee isn’t just a drink — it’s a product of collaboration between farmers, producers, roasters, and baristas.
By understanding this journey, baristas can:

Appreciate the value behind every bag of beans
Communicate flavour and story with confidence
Brew more intentionally and consistently
Become true ambassadors for their café and the producers behind the coffee

What’s included

🎓 Free “Introduction to Specialty Coffee” Workbook (digital download)
A 40-page illustrated guide covering everything from plant biology to flavour analysis.

☕️ Interactive Q&A + Quiz
Test your knowledge and earn a Zest participation certificate.

📈 Practical takeaways
Easy frameworks to help you train new staff and build coffee confidence in your team.

Who it’s for

New baristas or café staff starting their coffee journey
Experienced baristas looking to refresh their fundamentals
Café managers who want a structured learning resource for their teams
Anyone curious about what makes specialty coffee unique