Introduction to Digital Marketing - ONE DAY COURSE (27 Oct)

From confusion to clarity

If you’ve ever felt like you’re guessing your way through digital marketing, you’re not alone. With so many platforms, tools, acronyms and constant algorithm changes, it’s easy to feel unsure where to start—or whether what you’re doing is actually working. From SEO and Google Ads to email automation and social media strategy, the sheer volume of options and technical detail can quickly become confusing and time-consuming.

This course breaks down complex concepts into clear, practical insights, helping you understand not just what to do, but why it works. It provides a structured overview of the digital landscape, showing how different channels connect and how to choose the right approach for your goals.

Whether you’re new to digital marketing or looking to refresh your knowledge, this course offers an accessible, no-nonsense introduction that will leave you feeling informed, capable and ready to take action.

Topics include:

• Traditional marketing vs digital marketing

• Paid, earned, owned channels

• The marketing funnel

• Targeting and re-targeting

• Search Engine Optimisation (SEO)

• Campaign planning

• Email marketing

• Google ads

• Social media strategy

• Analytics and reporting

This course includes:

• Engaging, up-to-date materials.

• Take-home resource package.

• All-day catering and beverages - with dietary needs catered for.

• Certificate of attendance.

PRICES

Standard | $325
Corporate and Government

Non-Profit/ Individuals | $220
Staff of non-profit organisations, micro-businesses with less than 5 staff and self-funded waged individuals

Concession | $150
Concession Card Holders paying as individuals

SCHOLARSHIPS

We offer a small number of scholarships to those who would otherwise be unable to afford to attend. Scholarship recipients pay a nominal fee of $45 toward catering and materials. Click here to apply.

REFUND POLICY

Before you book, please click here to read our Refund Terms and Conditions and ensure you have understood the conditions listed under the heading Public Training.

VENUE

Evolve WA
Whadjuk Noongar Boodjar
Level 1, 20 Southport Street
West Leederville WA 6007

Click here for further details regarding parking, transport and location.

Our venue is wheelchair accessible, including toilets. However, if you have any special access needs or would like any support or adaptations to make learning easier for you, please let us know.