AI Digital Marketing & Leadership: 1 Day Course in Melbourne, VIC
Description
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Description
About This Event
Duration: 1 Day
Course Delivery: Classroom / In-House
Language: English
Credits: 8
Certificate: Course Completion Certificate
Refreshments: Lunch, Snacks and beverages will be provided during the session
Course Overview
This workshop introduces the practical use of AI in modern marketing while strengthening essential leadership capabilities for digital environments. Participants learn how to use AI tools for content creation, campaign planning, analytics, and customer engagement. The course also focuses on leading teams through digital change, fostering innovation, and making confident data-backed decisions. No technical background is required, the session emphasizes practical workflows and real-world marketing applications.
WHAT YOU'LL TAKE BACK TO WORK:
By the end of this training, you will be able to:
● Understand how AI is transforming marketing workflows
● Use AI tools to increase efficiency and creative output
● Make informed, data-driven marketing decisions
● Design customer-centric personalization strategies
● Lead digital teams with clarity and confidence
● Build a realistic AI adoption and leadership development plan
Who Should Attend:
● Marketing Managers & Digital Strategists
● Team Leads & Business Leaders
● Brand, Campaign & Content Professionals
● Entrepreneurs and Innovation Teams
● Anyone aiming to use AI to enhance marketing outcomes
©2026 Mangates Tech Solutions Pvt Ltd. This content is protected by copyright law. Copy or Reproduction without permission is prohibited.
Agenda
Module 1: Understanding AI in Modern Marketing
● What AI can and cannot do in marketing ● Trends shaping digital customer behavior ● The shift from manual execution to assisted intelligence ● Icebreaker Activity
Module 2: Practical AI Tools for Marketing Workflows
● AI for research, content creation, and messaging ● Streamlining campaign planning and reporting ● Improving daily marketing efficiency ● Activity
Module 3: Customer Experience & Personalization
● Using AI to segment and personalize communication ● Enhancing engagement through adaptive content ● Creating consistent multi-channel experience ● Role Play
Module 4: Data-Driven Marketing & Decision Making
● Turning marketing data into actionable insights ● Measuring campaign performance intelligently ● Predictive thinking and optimization loops ● Case Study
Module 5: Marketing Automation & Scaling Strategies
● Automating repetitive marketing workflows ● Reducing manual tasks and improving speed-to-market ● When automation supports vs. harms customer experience ● Simulation
Module 6: Digital Leadership & Team Enablement
● Guiding teams through AI adoption and workflow change ● Building digital confidence and collaboration ● Encouraging innovation and responsible use ● Group Brainstorm Activity
Module 7: Strategic Action Planning
● Identifying high-impact AI opportunities in your organization ● Setting realistic next steps for adoption ● Creating metrics for improvement and leadership growth ● Action Plan Review
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