AI for Marketing - Christchurch

A hands-on half-day in Christchurch for anyone who has to market a business, even if marketing isn't your job title.

The tools keep changing and reaching people is harder than it was. On top of that, more people now ask AI for a recommendation before they ever reach your website. Miss that, and you lose customers before they even know you exist. This half-day gives you a practical way in, with something to show for it by lunchtime.

Who it's for

Business owners, marketing and comms people, and anyone in a Christchurch business who ends up doing the marketing: the posts, the newsletters, the website. No AI experience needed either. If you've already had a play with ChatGPT or similar you'll move a bit faster, but that's all.

What we'll cover

• Optimise your content and website so AI search and recommendations pick you up

• Build a reusable brand voice pack so everything you put out sounds like you

• Set up a Custom GPT that drafts social posts, emails and articles in your tone and structure

• Map how customers find and choose you, so your message fits each stage

• Put together a content calendar with local visibility built in

• Read AI dashboards that show what's working and what to do next

• Draft a simple chatbot that can answer customer questions and point them to a sale

• Keep your business data safe while you do it

What to bring

A laptop, and a real job you are behind on. You do not need a paid ChatGPT or Claude account. We will set you up on the day, and the free plan covers everything we use. If you want to connect Claude or ChatGPT to a work account, get IT approval first.

Ticket

General admission, $195 including GST.

Your presenter

J Norness is a fractional AI Officer working with businesses across New Zealand and Australia, and a volunteer lead trainer for the Nelson AI Sandbox. He has trained more than 1,100 people in the past two years, from sole operators to executive teams. His sessions are hands-on, vendor neutral and free of hype.

About the AI Sandbox

The Nelson AI Sandbox is a not-for-profit community initiative based in Nelson and Christchuch. Our mission is to empower and educate the community in the use of AI, making the technology accessible to everyone, at whatever pace suits. Find us at aisandbox.org.nz.