Arts Nonprofit Nuts & Bolts: Strategic Marketing & Storytelling

Join us for a hands-on workshop tailored to arts organization administrators and board members looking to transform their nonprofits' marketing content and strategy. Through interactive exercises and case studies, participants will gain practical insights into the fundamentals of nonprofit marketing strategy and discover how to craft compelling narratives that connect and engage with diverse audiences. Whether you're a small team of volunteers or an established arts organization, this workshop will provide your team with some simple, accessible tools to enhance your organization's outreach.

Speaker

Kathryn Swanton, MSc
President & CEO
Metkat Marketing, LLC.

Kathryn Swanton is the CEO and Founder of Metkat Marketing, LLC, a Nashville-based marketing agency that leads marketing strategies for nonprofits and small businesses. As a highly creative communications professional, Kathryn is deeply committed to positively impacting communities through strategic and innovative marketing initiatives. With over 15 years of experience in marketing, public relations, and sales, she has helped over 100 organizations enhance their brand awareness to grow their presence and influence online and throughout their community.

Kathryn holds a Master of Science in International Marketing Management from the University of Leeds Business School and a Bachelor of Science in Business Administration with a minor in French Communication from Nazareth College of Rochester. Her recent awards include Nashville Area Chamber of Commerce Emerging Leader Finalist (2024) and Nashville Cable Rising Star Award Finalist (2023).

In her spare time, you can find Kathryn Square dancing, fishing, attending rock concerts, DIYing home projects, traveling, wine-tasting, attending cultural and networking events, embracing her role as a proud Tia, and caring for her three fur babies.