Audit your Business Website

Please note: this event is run by the Small Business Development Corporation for small business owners in Western Australia only.

Your website should make it easy for potential customers to understand what you do, find the information they need and take the next step. But when you’re close to your own business, it can be difficult to spot unclear messaging, missing content or small barriers that may be costing you enquiries or sales. In this practical, hands-on workshop, you’ll work through a simple website audit checklist focused on three key areas; clarity, content and conversion. You’ll assess whether your website clearly explains your products or services, answers the questions customers are likely to have and guides visitors towards taking action, whether that’s making an enquiry, booking a service, purchasing a product or getting in touch.

By the end of the workshop, you’ll have a clear, prioritised list of improvements that you can begin implementing immediately to improve your website’s effectiveness.

This topic covers:

• Evaluate how clearly your website communicates your products or services.

• Identify gaps in your content that may be costing your customers.

• Improve your website’s navigation and user experience.

• Optimise your calls to action to encourage customer enquiries and sales.

• Create a prioritised action plan for improving your website

This workshop is for small business owners with an existing website who are looking to improve its effectiveness.

If this is your first workshop with us or you have any queries, check out our Online Workshops Guide & FAQs or get in touch with us at workshops@smallbusiness.wa.gov.au.

Bookings are limited to two tickets each, however you can make more than one booking. If you are booking for more than one person, please provide each person's email address so they receive our emails with important links and downloads.

To book for larger groups, please contact us on 133 140 or email workshops@smallbusiness.wa.gov.au

If you cannot attend, please cancel so your place can be made available to another business owner. You can cancel your booking from the update order button on your order confirmation email. Cancellations and refunds for paid workshops can be made up to 24 hours before the workshop starts.

We are committed to supporting all WA small business owners, including those with diverse needs. Our workshops are delivered in a variety of buildings, locations and formats. If you would like further information about accessing a particular workshop, please email workshops@smallbusiness.wa.gov.au or call 133 140.