Innovation, Strategy, and SMEs

This event can be attended either in person or virtually.

Queen’s University Belfast warmly welcomes you to the second seminar and workshop in the Building Innovation Capability series for SMEs. In this session, we bring research and industry perspectives on strategy:

Open Strategy for the SME

Strategy for Entrepreneurial Firms

Going Digital – how can digital tools sustain success?

These sessions will be addressed through research and industry insights. This event is aimed at small business owners and managers as the target audience, with a particular focus on taking a strategic approach to innovation in SMEs. Our interactive workshop on digital tools will provide you with practical insights and explore some practical approaches to understanding how technologies can support your strategy and strengthen your firm.

Led by:

Dr Alex Wilson, Queen's University Belfast

You can attend the day as a standalone event or as a follow-up to the previous seminars in the series. Each workshop in this series is designed as a standalone session, meaning attendance at previous workshops is not required to benefit from any individual session. Participants are welcome to attend as many or as few as they choose.

If you plan on attending the event virtually, you will receive a joining link before the event.

Spaces for in-person attendance are limited to 30 participants to ensure an engaging and interactive experience. Early registration is encouraged to secure your spot.

In Person Outline Schedule:

10.00 - 10.30: Registration and networking

10.30 – 10:40: Introduction and welcome to today’s session.

10.40 – 11.00: Research Insights – Who’s strategy is it anyway? – Open Strategy for an Innovative Business.

11.00 - 11.20: Research Insights – Innovation, Entrepreneurial Firms and Strategies for Success.

11.20 - 11.45: Industry Insights – Strategy and Innovation; Industry Keynote.

11.45 - 12.30: Industry and Research Panel – Perspectives on Acting Strategically, New Challenges and Novel Opportunities.

12.30 - 1.30: Lunch and networking

1.30 - 3.00: Interactive Workshop – “Generative AI for SME Productivity”

Understand how Generative AI enhances both personal and team productivity
Assess how Generative AI enhances business efficiency and drives innovation for value creation

Virtual Outline Schedule:

10.30-12.30: Main Seminar (as below)

10.30 – 10:40: Introduction and welcome to today’s session.

10.40 – 11.00: Research Insights – Who’s strategy is it anyway? – Open Strategy for an Innovative Business.

11.00 - 11.20: Research Insights – Innovation, Entrepreneurial Firms and Strategies for Success.

11.20 - 11.45: Industry Insights – Strategy and Innovation; Industry Keynote.

11.45 - 12.30: Industry and Research Panel – Perspectives on Acting Strategically, New Challenges and Novel Opportunities.

GDPR Statement:

By registering for this event, you agree that your name and contact details will be used solely for the purposes of organising and managing this seminar series. Your information will not be shared with third parties or used for any other purposes beyond this event. All data will be handled in accordance with GDPR regulations.

Other Seminars in the Series:

📌 A Framework Approach for Innovation Management in SMEs, 27/03, Technological University Dublin, Virtual & In-Person Tickets Available

📌 Sourcing and Developing New Ideas for SME Innovation, 29/05, University of Galway, Virtual & In-Person Tickets Available

📌 Collaborating for SME Innovation, 18/06, University College Cork, Virtual & In-Person Tickets Available