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Saturday Open House - BMW M3: 40 Years of Evolution

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The Ultimate Driving Museum
Greer SC, United States

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Description

BMW M3: 40 Years of Evolution Open House Events

We have multiple opportunities for you to enjoy this year. For this year, we decided to create a car show to celebrate more cars and more people. The two activities planned for the day offer you two separate opportunities to win a set of Continental tires. Choose one, or choose both events, we are excited to see you!

🏁 The Ultimate Warm Up: The Kickoff to the BMW M3: 40 Years of Evolution exhibit - $5 per car

Rev your engines and polish that chrome! We are officially kicking off our BMW M3: 40 Years of Evolution at The Ultimate Driving Museum with an opportunity to showcase your own car at the Open House and a chance to win some cool prizes! Everyone is invited to show their car, but registration is required for the judging portion due to limited spaces.

Select this ticket to reserve a spot for your vehicle and be eligible to be judged Best in Show, win Motorsports Memorabilia, and every registration purchased receives a care package from XPEL and will be entered to win a set of Continental tires! Coffee and snacks will be available for purchase at Rue's, she will be serving out of her 1975 horse trailer.

All are welcome to attend, but to participate you must register your vehicle. Don't forget, purchase your tickets to the Open House and see the FAQs below.

BMW M3: 40 Years of Evolution Open House General Admission - $40 per adult, $10 for Youth

This admission grants you entry to the BMW M3: 40 Years of Evolution Open House at any time during the day. We will have a presentation on the M3 and The M3 Open House will roar to life on May 16 2026 at 10:00 am. This will be the first public viewing of the highly anticipated BMW M3: 40 Years of Evolution exhibition.

Born for the track and built for the road, the BMW M3 is a legendary high-performance version of the BMW 3 Series, developed by BMW’s in-house motorsport division. The E30 M3 (1986–1991) wasn't just a faster version of the standard 3 Series; it was a purebred racing car built for the road solely to satisfy a racing rulebook for homologation. With a rich history rooted in racing, the BMW M3 has consistently set the benchmark for performance and remains one of the most iconic and successful sports cars in automotive history.

You are invited to join us at The Ultimate Driving Museum to see the evolution of the BMW M3 from its genesis of the E30, its unique engineering, and its incredible racing pedigree.

On May 16, 2026 the Open House will feature:

  • 24 incredible M3s from vintage, motorsports, and unique models

  • Meet the owners and other VIPs

  • A free exhibition collectible for every adult guest

  • A chance to register to win a set of Continental Tires!

  • Food trucks will be on the property from 11:00am - 2:00pm

  • An amazing array of BMWs in our own parking lot

And of course, BMW M3: 40 Years of Evolution exhibition memorabilia, posters, and merchandise will all be available to feed your BMW obsession. Please note that BMW M3: 40 Years of Evolution merchandise will be released closer to the exhibit opening. Check out the online gift shop HERE

Location:

The Ultimate Driving Museum / BMW CCA Foundation

190 Manatee Court

Greer, SC 29651

When:

Friday, May 16, 2026, from 10:00 am to 4:00 pm (last entry to the Museum will be 3:00 pm)

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Food Trucks will be serving lunch onsite. Between 11:00am and 2:00pm, you will have the ability to purchase lunch from top-quality food trucks parked onsite (lunch is not included in your admission fee). There are also several restaurants located at exits 63 and 54 on Interstate 85.

The Ultimate Driving Museum is located in Greer, SC, directly next door to the BMW Performance Center, and across the street from BMW's largest manufacturing center, BMW Plant Spartanburg. The Museum & Archive currently preserves about 80,000 BMW-related items, from cars to engines to art and literature and memorabilia. It's the largest such collection in the Americas.

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The BMW M3: 40 Years of Evolution exhibit is made possible by our generous sponsors and partners. This exhibit is presented by FCP Euro, and joined by Associate Partner BMW of North America, Associate Sponsors: Tire Rack, Continental Tire, and enhanced by Supporting Sponsors: Coco Mats, Xpel and the BMW Performance Center.

FAQs

  • How can I register to win Continental Tires for my car?

    When you purchase admission to The Ultimate Warm Up, or the Open House, you will have an opportunity to register. We will have a dedicated Continental displayed in the Museum and Gift Shop. You will simply scan the QR code to complete your registration. If you win, you will be contacted by Continental Tire. Good luck!

  • Can I redeem my complimentary Open House tickets for this event? 


    Yes! Please email Christine@bmwccafoundation.org to complete your complimentary admission for this event. We ask that you still register with us so we can count you in on all the fun!

  • Is there an age limit to enter the event? 

    All are invited. There is no age limit for this event.

  • What are my transport/parking options getting to the event?

     
    We've got the only building on our street. We have plenty of parking. We will have volunteers here to show you where you can park.

  • What can/can't I bring to the event? 

    Bring your enthusiasm and love for the marque! And bring your cameras...you are welcome to take all the photographs and video you want. Please, no selfie sticks or tripods inside the Museum. Pets may be brought to the property, but they are not allowed inside the building. Also, please leave large bags and backpacks outside. Only bottled water will be allowed inside the exhibit space, no other food or drink.

  • Is this event registration separate from my registration for The Vintage?


    Yes.
    On this page, you will only register for The Ultimate Driving Museum's BMW M3: 40 Years of Evolution Open House on Friday, May 16, 2026 in Greer, SC.

    Unfortunately, we were not able to open early to coincide with The Vintage, but we will see you there in April!

  • Where can I contact the organizer with any questions?

    For The Ultimate Driving Museum's BMW M3: 40 Years of Evolution Open House: contact us at 864.329.1919. You may also send an email to info@bmwccafoundation.org.

  • Is my registration/ticket transferable?

    Yes. Just make sure to give us the name of the new registrant, so we can put them on the list.

  • Can I update or cancel my registration? 

    Yes, please contact us using the phone number or email above to update any information.

    You are able to cancel your reservation through this portal up until seven days before the event. If you need to cancel within the seven day period, please contact Christine@bmwccafoundation.org for support.

  • Can I get there early?

    You’re more than welcome to arrive early! While the Museum doesn't officially open until 10:00 AM, feel free to enjoy some tailgating in the field while we finish setting up. It’s also a great time to mingle and enjoy the camaraderie of fellow enthusiasts who have arrived early to display their cars.

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The Ultimate Driving Museum
Greer SC, United States